The language used throughout the course, in both instruction and assessments.

Coursera Instructor Network
Skills you'll gain: AI Personalization, Proposal Development, Sales Presentation, Sales Strategy, Sales Enablement, Generative AI Agents, Storytelling, Presentations, Data Storytelling, Sales Process, Content Performance Analysis, Prompt Engineering, Personalized Service, Market Research, Customer Analysis, Driving engagement, Data-Driven Decision-Making, Microsoft PowerPoint, Competitive Analysis, Data Visualization
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Design Thinking, Design Research, Innovation, Design Strategies, Human Centered Design, User Research, Ideation, Service Design, Organizational Strategy, Creativity, User Experience Design, Storyboarding, Product Development, Process Development, Market Research, User Experience, Qualitative Research, Quantitative Research, Data Collection
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Marketing Materials, Verbal Communication Skills, Presentations, Marketing, Persuasive Communication, Advertising, Marketing Communications, Business Writing, Influencing, Business Marketing, Graphic Design, Sales, Business Communication, Data Visualization, Market Research, Brainstorming
Intermediate · Course · 1 - 3 Months

Coursera Project Network
Skills you'll gain: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations
Beginner · Guided Project · Less Than 2 Hours

University of Glasgow
Skills you'll gain: Innovation, Market Research, Strategic Leadership, Business Transformation, Leadership Development, Business Development, Business Leadership, Competitive Analysis, Leadership, Organizational Leadership, Business Modeling, Business Strategy, Strategic Decision-Making, Leadership and Management, Business Planning, Corporate Strategy, Digital Transformation, Growth Strategies, Business, Business Management
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Design Thinking, Environmental Issue, Sustainable Business, Solution Design, Innovation, Product Development, Entrepreneurship, Market Analysis, Market Research, Business Development, Consumer Behaviour, Needs Assessment, Cultural Sensitivity
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
Beginner · Course · 1 - 3 Months
Skills you'll gain: Peer Review, Blockchain, Business Analysis, Competitive Analysis, Case Studies, Market Analysis, Feasibility Studies, New Business Development, Business Modeling, Value Propositions, Business Strategy, Market Research, Target Audience
Intermediate · Course · 1 - 3 Months

Coursera Project Network
Skills you'll gain: Employee Surveys, Employee Engagement, User Feedback, Microsoft 365, Business Intelligence Software, Performance Analysis, Internal Communications, Customer Insights, Customer Analysis, Business Software, Market Research, User Research, Data Analysis Software, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Target Market, Strategic Marketing, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Marketing Psychology, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Coursera Instructor Network
Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Market Analysis, Marketing Analytics, Data Analysis, Data-Driven Decision-Making, Data Visualization Software, Consumer Behaviour, Predictive Analytics, Business Strategy
Intermediate · Course · 1 - 4 Weeks

Coursera Project Network
Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Online Advertising, Business Research, Marketing, Promotional Materials, Market Research, Branding
Intermediate · Guided Project · Less Than 2 Hours