Marketing Automation

Marketing Automation is a technology platform designed to help marketers streamline, automate, and measure marketing tasks and workflows to increase operational efficiency and revenue growth. Coursera's Marketing Automation catalogue teaches you about the strategic implementation of software, technologies, and services to manage and automate repetitive marketing tasks. You'll learn everything from lead generation, segmentation, lead nurturing and scoring, to customer lifecycle marketing, cross-sell and upsell, customer retention, and marketing ROI measurement. Gain practical knowledge in tools like email automation, customer relationship management (CRM), web personalization, and social media marketing management to boost your marketing performance and efficiency.
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Explore the Marketing Automation Course Catalog

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Email Automation, ChatGPT, Dashboard, Email Marketing, Marketing Strategies, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Engagement, Key Performance Indicators (KPIs)

    4.8
    Rating, 4.8 out of 5 stars
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Google

    Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Personally Identifiable Information, Email Automation, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    2.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    Adobe

    Skills you'll gain: Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data-Driven Decision-Making, Marketing Strategies, Content Creation, Social Media Strategy, Marketing Automation, Data Ethics, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    681 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    Status: Free Trial

    IBM

    Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Email Marketing, Digital Marketing, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, AI Product Strategy, Social Media Marketing, Artificial Intelligence and Machine Learning (AI/ML), Search Engine Optimization, Deep Learning

    4.7
    Rating, 4.7 out of 5 stars
    9.9K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    Emory University

    Skills you'll gain: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    68 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Unilever

    Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, MarTech

    4.7
    Rating, 4.7 out of 5 stars
    303 reviews

    Beginner · Professional Certificate · 3 - 6 Months

What brings you to Coursera today?

  • Status: Free Trial

    Starweaver

    Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Analytics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Retention, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    84 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Unilever

    Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Analytics, Marketing Effectiveness, Marketing Strategies, Marketing Channel, Data Analysis, Natural Language Processing, Business Ethics, Video Production, Artificial Intelligence, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Marketing Materials

    4.6
    Rating, 4.6 out of 5 stars
    68 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Simplilearn

    Skills you'll gain: Email Automation, Marketing Automation, Business Process Automation, OpenAI, ChatGPT, Automation, Performance Tuning, Workflow Management, Generative AI, Scalability, Blogs, Operational Efficiency, Real Time Data, Prompt Engineering, Application Programming Interface (API), Content Creation, Business Planning

    2.3
    Rating, 2.3 out of 5 stars
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Marketing Analytics, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Social Media Campaigns, Marketing Strategies, Customer Insights, Data Ethics, Case Studies, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview

    Microsoft

    Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Sales Operations, Lead Generation, Service Management, Marketing, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling

    4.6
    Rating, 4.6 out of 5 stars
    80 reviews

    Beginner · Course · 1 - 3 Months

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  • Simplilearn
  • Microsoft
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  • IBM
  • Adobe
  • Emory University