IBM Digital Marketing and Growth Hacking with GenAI (berufsbezogenes Zertifikat)

Build the knowledge and skills you need to run successful digital advertising campaigns in just 4 weeks. No prior experience required

Conduct keyword research and set up Google Search campaigns that are optimized for better ROI

Create and manage effective advertising campaigns on LinkedIn, Facebook, and Instagram using platform-specific tools and best practices

Analyze influencer marketing strategies, including identifying appropriate influencers & evaluating campaign effectiveness through relevant metrics

Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.

Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.

Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.

Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content. 

Gain essential skills in social media marketing and management to elevate your digital marketing and growth hacking journey.

Develop a social media strategy by mastering planning, goal-setting, and platform selection across channels like Facebook, Instagram, LinkedIn, & X.

Create and manage engaging content across various formats using tools like Canva & inVideo for enhanced audience interaction and community building.

Analyze and optimize performance using key metrics and management tools to monitor campaigns, measure engagement, and refine strategies.

Gain essential skills in e-commerce marketing and email campaigns that drive engagement, conversions, and success

Explain the core e-commerce concepts, including business models, platforms, and technology stacks, and the strategic role of email marketing

Develop an e-commerce strategy, including a plan, value proposition, compelling product listings, and craft engaging, personalized email campaigns

Use e-commerce and email analytics tools to track metrics, analyze customer behavior and lifetime value, run A/B tests, and gain data-driven insights

Job-ready, practical skills for leveraging generative AI in digital marketing 

Generative AI tools and techniques for creating marketing content and campaigns

AI-driven strategies for improving SEO, digital advertising, and e-commerce experiences

Generative AI techniques to create engaging and personalized email content and targeted marketing strategies

Demonstrate your digital marketing and AI skills in this portfolio-worthy capstone project that will stand out to employers

Design and execute a digital marketing strategy using core concepts from SEO, content marketing, paid advertising, social media, and email marketing

Develop campaign assets, including briefs, content plans, ad strategies, email sequences, and AI-enhanced materials tailored to a target audience

Apply practical skills in audience targeting, budgeting, channel selection, and performance forecasting to simulate real-world marketing challenges