What key features of Microsoft Copilot are useful for marketing?

<text variant="body2">There are many key features of Microsoft Copilot but the ones useful for marketing include content creation, campaign execution and management, market research, customer insights, competitor analysis, industry trends, and lead generation.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Spécialisation Generative AI for Marketers

Ce spécialisation n'est pas disponible en Français (France)

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Spécialisation Generative AI for Marketers

Unlock your AI-powered efficiency and innovation. Elevate your marketing game! Copilot supercharges creativity, automates tasks, and delivers data-driven insights. Learn to dominate the digital landscape.

Instructeur : Microsoft

Inclus avec Coursera Plus

Série de 3 cours

Approfondissez votre connaissance d’un sujet

4.7

(25 avis)

niveau Débutant

Expérience recommandée

4 semaines à compléter

à 5 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Série de 3 cours

Approfondissez votre connaissance d’un sujet

4.7

(25 avis)

niveau Débutant

Expérience recommandée

4 semaines à compléter

à 5 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Apply Microsoft Copilot’s capabilities in your marketing organization to improve marketing strategy and shape the customer journey.
Unleash the power of data: Deepen customer understanding and precision targeting with AI.
Refine your knowledge of GenAI in competitive marketing environments.
Craft captivating content: Design marketing materials that resonate with your audience using Copilot.

Compétences que vous acquerrez

Outils que vous découvrirez

Prompt Engineering

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Enseigné en Anglais

39 exercices pratiques

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

En savoir plus sur Coursera pour les affaires

logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Améliorez votre expertise en la matière

Acquérez des compétences recherchées auprès d’universités et d’experts du secteur
Maîtrisez un sujet ou un outil avec des projets pratiques
Développez une compréhension approfondie de concepts clés
Obtenez un certificat professionnel auprès de Microsoft

Spécialisation - série de 3 cours

Unlock Your Marketing Potential with Copilot

In today's fast-paced, data-driven marketing landscape, staying ahead requires more than just creativity; it demands efficiency and precision. Our Copilot for Marketing Specialization on Coursera equips you with the AI tools and knowledge to excel.

Learn to harness the power of Copilot to transform your marketing strategies from conception to execution. Master the art of crafting compelling ad copy, conducting in-depth market research, and designing personalized customer experiences. Discover how to leverage AI for competitor analysis, social media optimization, and generating innovative marketing ideas.

From understanding the fundamentals of generative AI to applying advanced techniques, this specialization covers it all. You'll delve into practical applications, such as creating engaging content, optimizing campaigns, and making data-driven decisions. By the end of this program, you'll be confident in your ability to use Copilot to drive growth, increase ROI, and stay ahead of the competition.

No prerequisites required. From identifying target audiences more efficiently to creating personalized content at scale, Microsoft Copilot will help you unleash your creativity and enhance your marketing strategies. Ready to unlock your Marketing potential using Microsoft Copilot? Enroll today to get started.

Projet d'apprentissage appliqué

Throughout this Specialization, you will experience a variety of hands-on guidance that will demonstrate how to engineer prompts within Microsoft Copilot to yield various results that will optimize your outputs for your marketing campaigns. You are encouraged to follow along and complete the tasks with the instructor, while exploring your own creativity, adjusting and adapting for your needs along the way. Periodically, you will be presented with several labs, peer reviews, and assessments that will provide you the opportunity to showcase what you have learned. These assignments will equip you with the skills required to implement Microsoft Copilot into your marketing routine, helping to streamline and optimize your productivity and workflows.

Upgrade Your Marketing Strategy with Microsoft Copilot

COURS 114 heures

Ce que vous apprendrez

This course is the first of a series that aims to transform your marketing capabilities with Microsoft Copilot. In this course, you’ll be introduced to the world of GenAI and how it can improve your marketing strategy. You’ll learn how a marketing organization can implement Microsoft Copilot in each of its marketing functions including research, customer analysis, strategy, campaign planning, creative design, promotions, pricing, customer experience, and retention. And you'll step through the process of using Microsoft Copilot to upgrade your marketing strategy. This course covers a wide variety of marketing topics and GenAI that are designed to give you an overview of what’s to come in this specialization.

By the end of this course, you’ll be able to: Apply Microsoft Copilot’s capabilities in your marketing organization to improve marketing strategy and shape the customer journey. Improve customer analysis and targeting capabilities using Microsoft Copilot. Design higher performing creative content with Microsoft Copilot to engage a broader target audience. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

Compétences que vous acquerrez

Microsoft Copilot, Competitive Analysis, Prompt Engineering, Generative AI, Artificial Intelligence, Marketing, Marketing Analytics, Marketing Channel, Customer Retention, Microsoft 365, Marketing Design, Customer Analysis, Marketing Planning, Performance Reporting, Customer experience improvement et Marketing Strategies

Using Microsoft Copilot to Understand Your Customer

COURS 217 heures

Ce que vous apprendrez

This course is the second in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on understanding your customers. In this course, you’ll learn how to train Microsoft Copilot with marketing related data. You’ll then learn how to analyze customer insights and define your customer segments. And lastly, you'll step through the process of using Microsoft Copilot to enhance your targeting efforts across channels. This course covers a wide variety of marketing topics and GenAI that are designed to give you an overview of what’s to come in this specialization.

By the end of this course, you’ll be able to: Understand how to train Microsoft Copilot with marketing related data. Analyze customer insights and define personas and customer segments. Apply Microsoft Copilot to enhance your targeting efforts across channels. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

Compétences que vous acquerrez

Microsoft Copilot, Search Engine Optimization, Customer Analysis, Persona Development, Customer Insights, Prompt Engineering, Search Engine Marketing, Marketing Strategies, Data Import/Export, Report Writing, Generative AI Agents, Social Media Marketing, Target Audience, Marketing et Marketing Analytics

Smarter Content Creation with Microsoft Copilot

COURS 319 heures

Ce que vous apprendrez

This course is the third in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on content creation. In this course, you’ll familiarize yourself with the various types of content that can be created with Microsoft Copilot. You’ll then learn how to generate content ideas and generate a content calendar. And lastly, you'll step through the process of using Microsoft Copilot to generate high performing content at scale.

By the end of this course, you’ll be able to: Explain the various types of content that can be created with Microsoft Copilot's GenAI Generate content ideas with Microsoft Copilot Produce high performing content at scale with Microsoft Copilot Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

Compétences que vous acquerrez

Content Creation, Content Strategy, Search Engine Optimization, Brainstorming, Microsoft Copilot, Paid media, Social Media Content, Calendar Management, Content Performance Analysis, Generative AI Agents, Marketing Materials, Content Development and Management, Blogs, Personalized Service et Ideation

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.

Instructeur

Microsoft

239 Cours1 962 758 apprenants

Offert par

Microsoft

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Foire Aux Questions

This program is designed for marketing professionals of all levels including entry level personnel. Even senior and executive professionals that have a hand in Marketing for their team or organization can benefit from taking this Specialization.

Any level of marketing knowledge from beginner to expert along with at least basic knowledge of Microsoft Copilot, GenAI and Microsoft 365 applications.

Microsoft Copilot is an AI-powered productivity tool that integrates with Microsoft 365 and Dynamics 365 applications. It leverages the power of large language models (LLMs) and generative AI (GenAI) to assist users in various tasks, such as drafting emails, summarizing documents, analyzing data, creating presentations, and more. Copilot aims to enhance productivity, streamline workflows, and foster creativity by automating repetitive tasks and providing intelligent suggestions.

Based on your specific needs, Microsoft Copilot offers different versions, Free Version of Microsoft Copilot, Microsoft 365 Copilot, Microsoft Copilot Pro, and Microsoft Copilot Commercial or Enterprise.

Free Microsoft Copilot will give you content creation in written form without visuals included. Instead, separate prompts need to be made or Microsoft Designer needs to be used to get images and visuals made. Don’t include private data or information as this version doesn’t protect your company data.Microsoft 365 Copilot gives you access to Copilot in applications like Microsoft Teams, Word, Excel, PowerPoint and Outlook, along with bonus access to Copilot on Microsoft Loop, Microsoft Teams, and Whiteboard. When logged in with your organization’s credential, you get full data protection and security.

Microsoft Copilot Pro gives you priority access to GPT-4 turbo for faster performance including 100 boasts per day for images. This version also unlocks Copilot to be used in Microsoft Word, Excel, PowerPoint, OneDrive, and Outlook.

Microsoft Copilot Commercial or Enterprise version not only unlocks Copilot for several of your Microsoft 365 applications just like Copilot Pro but also comes with added security and data protection. All the data and conversations put into Copilot stays in your organization's cloud. This version also allows users to create their own GPTs in Copilot Studio and share it with their colleagues.

The Free Microsoft Copilot comes already included for all your devices either by launching the Microsoft Edge browser or installing the Copilot App or with any browser by visiting https://copilot.microsoft.com.

Microsoft Copilot Pro is available to any user for $20 a month and can be canceled at any time. This version comes with a free one month trial with no obligations to continue.

Microsoft 365 Copilot and Microsoft Copilot Commercial or Enterprise are available for $30 a month and offer different features depending on if you have the business, commercial or enterprise licenses of Microsoft 365 to begin with.

Note: These prices are in US Dollars and might be different in other countries.