Name: Storytelling in Branding and Content Marketing
Brand: IE Business School
Availability: OnlineOnly
Rating: 4.4 (75 reviews)

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Learner Reviews & Feedback for Storytelling in Branding and Content Marketing by IE Business School

4.4

stars

339 ratings

About the Course

Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages. The course analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention....

Top reviews

May 1, 2020

I really appreciate the creative assignments given by course instructors and their way of teaching. A big shoutout to all the instructors!Thanks Prof. Pedro Cifuentes and Coursera!

Sep 30, 2020

very great course! have always been in love with branding ,this was necessary to help me broading my strategic thinking towards brand and content marrketing.

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76 - 78 of 78 Reviews for Storytelling in Branding and Content Marketing

By Sophia D

•

Oct 30, 2020

I was let down by this course. I found that the instructor lacked charisma and was unable to convey the information in a good way. I also found the assignments confusing. The content itself wasn't very impressive. It gave me a very "newspapers good, phone bad" sort of vibe.