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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,453 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

JM

Aug 1, 2017

Gives a really good overview on different marketing channels and strategies. It does not go deep into any of those, though for high level understanding really recommend it!

SD

Apr 21, 2020

Got clear and valuable insights about IMC with good examples. Thank you very much, Prof. Eda Sayin for the classes and extending greetings for extra lectures and interviews from media professionals.

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376 - 400 of 535 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Ms. A R

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Aug 27, 2020

very helpful

By Sandeep k

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Aug 25, 2025

nice course

By Tania G M R

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Sep 4, 2020

very useful

By Nithin V J

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May 5, 2020

Good course

By Urvi K

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Jan 4, 2019

Well taught

By Prajapati A S

•

Dec 5, 2024

i loved it

By Carlos F S

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Aug 6, 2021

Excelente!

By BASHAYR M S A

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Mar 17, 2021

beneficial

By Gabriel M

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Jul 27, 2020

Excellent!

By Maheeb M F

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Jun 17, 2020

Well Done!

By shaik s

•

Jun 5, 2020

enthusiasm

By Vishnu P R

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May 24, 2020

INTRESTING

By Peter A

•

Feb 17, 2019

Awesome!!!

By Jose F O A

•

Nov 29, 2016

great part

By MANIKANDAN S

•

Nov 13, 2024

Thank you

By Fahim b M Z A

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Jul 19, 2023

thank you

By Aman K

•

Feb 13, 2022

thank yoi

By Sara I G L L

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Jan 3, 2022

Excelente

By Parth S 2

•

Nov 2, 2021

Excellent

By Nidhi S

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Jul 18, 2021

fantastic

By ANGELA D P B B

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Mar 22, 2021

EXCELENTE

By Bismark A A

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Dec 30, 2020

EXCELLENT

By Renee Y

•

Nov 5, 2020

thank you

By Anis C

•

Sep 24, 2020

Excellent