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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,816 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DN

Jan 31, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

BM

Oct 10, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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626 - 650 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Paulina M

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May 13, 2016

Excellent course!

By jad d

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Dec 29, 2020

enjoyed learning

By Aber H

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Oct 22, 2020

excellent course

By shweta n

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Sep 1, 2020

Enjoyed learning

By Pranesh T

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Jul 12, 2020

very well taught

By Vinayak D S

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Mar 30, 2020

EASY AND HELPFUL

By Aye M T (

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Sep 16, 2019

A great learning

By Elyin M S G

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Jun 5, 2019

Great Professor!

By Rahul D

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Apr 1, 2019

Excellent Course

By kirsten v Z

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Mar 11, 2019

Great teacher!!!

By Eman K A H

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May 26, 2018

Excellent course

By KYRIAKOS M

•

Jun 11, 2017

excellent course

By Pranav J

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Mar 19, 2017

Worth the effort

By Andrzej P

•

Mar 14, 2016

Excellent course

By Sachin P

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Sep 16, 2015

Excellent course

By Бандура Т І

•

Aug 28, 2025

сподобався курс

By Amilcar J P G

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Jan 30, 2022

a great course!

By Carlos D D

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Sep 24, 2021

A good course!

By Uchechi O

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May 15, 2021

Very insightful

By Wiwit K S

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Nov 15, 2019

very good cours

By Angie R

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Jun 15, 2019

Awesome Course!

By Audrey L

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Mar 10, 2019

Very insightful

By Gueler S

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Feb 9, 2018

very insightful

By Julio Z

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Jan 26, 2018

Just Excellent!

By Luz A A Q

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Aug 3, 2017

Great learning!