University of Pennsylvania
Business Analytics Specialization
University of Pennsylvania

Business Analytics Specialization

Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.

Noah Gans
Sergei Savin
Senthil Veeraraghavan

Instructors: Noah Gans

Included with Coursera Plus

Get in-depth knowledge of a subject
4.6

(16,768 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.6

(16,768 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain how data is used for recruiting and performance evaluation

  • Model supply and demand for various business scenarios

  • Solve business problems with data-driven decision-making

  • Understand the tools used to predict customer behavior

Details to know

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Taught in English
20 practice exercises

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics

Customer Analytics

Course 111 hours

What you'll learn

Skills you'll gain

Predictive Analytics, Descriptive Analytics, Data Collection, Data-Driven Decision-Making, Consumer Behaviour, Customer Analysis, Customer Insights, Regression Analysis, Marketing Strategies, Analytics, Market Research, Marketing, and Marketing Analytics
Operations Analytics

Operations Analytics

Course 210 hours

What you'll learn

Skills you'll gain

Decision Making, Decision Tree Learning, Microsoft Excel, Probability Distribution, Simulation and Simulation Software, Forecasting, Risk Analysis, Demand Planning, Analytics, Process Optimization, Operations Management, Operational Analysis, Spreadsheet Software, Descriptive Analytics, Business Analytics, Predictive Analytics, Business Operations, and Data-Driven Decision-Making
People Analytics

People Analytics

Course 38 hours

What you'll learn

Skills you'll gain

People Analytics, Network Analysis, Talent Management, Organizational Effectiveness, Predictive Analytics, Performance Analysis, Analytics, Human Resources Management and Planning, Performance Management, Data Analysis, Employee Retention, Workforce Planning, Collaboration, Data-Driven Decision-Making, and Employee Performance Management
Accounting Analytics

Accounting Analytics

Course 49 hours

What you'll learn

Skills you'll gain

Predictive Analytics, Financial Analysis, Fraud detection, Financial Forecasting, Performance Analysis, Finance, Financial Data, Business Metrics, Financial Statement Analysis, Key Performance Indicators (KPIs), Analytics, Operational Analysis, Return On Investment, Business Analytics, and Accounting
Business Analytics Capstone

Business Analytics Capstone

Course 513 hours

What you'll learn

Skills you'll gain

Marketing Analytics, Strategic Thinking, Business Strategy, Business Analytics, Analytics, Business Analysis, Data-Driven Decision-Making, Strategic Planning, Key Performance Indicators (KPIs), Advertising, Business Planning, Performance Measurement, Peer Review, Business Intelligence, Business Research, Digital Advertising, Data Analysis, and Business Strategies

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Instructors

Noah Gans
University of Pennsylvania
1 Course127,210 learners
Sergei Savin
University of Pennsylvania
2 Courses175,764 learners

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