Universidad de Palermo
Dirección y Gestión de Negocios Specialization
Top instructor
Universidad de Palermo

Dirección y Gestión de Negocios Specialization

Sumérgete en el universo de la gestión de empresas. Explora diferentes herramientas de gestión, fundamentales para desempeñarte en el ámbito empresarial y de negocios

Roberto de Gori
Esteban Maccari
Estela Trepat

Instructors: Roberto de Gori

Included with Coursera Plus

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Get in-depth knowledge of a subject
4.7

(119 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
4.7

(119 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Importancia del desarrollo estratégico y del marketing.

  • Sistemas ágiles de gestión.

  • Management de sistemas de información y procesos, integración de la tecnología con el negocio de la empresa.

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in Spanish
42 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Universidad de Palermo

Specialization - 4 course series

What you'll learn

  • Importancia del desarrollo estratégico en la gestión de capital humano.

  • Conceptos más actualizados en la gestión de las personas.

  • Cómo se agrega valor competitivo a través del desarrollo e implementación de las mejores prácticas de gestión.

Skills you'll gain

Talent Management, Human Resource Strategy, Recruitment Strategies, Employee Training, Performance Management, Employee Retention, Branding, Leadership Development, Culture Transformation, Organizational Strategy, Talent Acquisition, Workforce Development, Human Resources Management and Planning, Organizational Development, and Human Capital

What you'll learn

  • Principales conceptos y aspectos del marketing como disciplina empresarial.

  • Relación del marketing con el negocio, aspecto estratégico y relevancia del marketing operativo.

  • Relación de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.

Skills you'll gain

Value Propositions, Consumer Behaviour, Target Market, Branding, Marketing, Brand Management, Marketing Strategies, Marketing Operations, Strategic Marketing, Customer Insights, Product Marketing, and Market Analysis

What you'll learn

  • Analizar y comprender apropiadamente el modo en el que el contexto económico influye sobre el desempeño de una empresa.

  • Identificar las variables macroeconómicas más relevantes, sus determinantes y cómo deben ser interpretadas en el proceso de toma de decisiones.

  • Identificar los mecanismos a través de los cuales el Estado puede influir sobre el funcionamiento de un mercado o de la economía en general.

Skills you'll gain

Economics, Business Economics, Supply And Demand, Economic Development, Business, Decision Making, Market Analysis, Consumer Behaviour, Policy Analysis, Market Trend, Market Dynamics, International Finance, and Public Policies

What you'll learn

  • Rol de operaciones y IT dentro de una organización. Integración de la tecnología con el negocio de la empresa.

  • Distintos aspectos del management de procesos y sistemas de información de una empresa.

  • Principales beneficios, costos y riesgos relacionados con la información y los procesos de negocio.

Skills you'll gain

Enterprise Resource Planning, Information Systems, Operations Management, Customer Relationship Management, IT Management, Continuous Improvement Process, Business Intelligence, IT Infrastructure, Information Technology, Business Process, Business Process Management, Business Operations, Business Process Improvement, Business Strategy, Technical Management, Quality Management, and Leadership and Management

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Roberto de Gori

Top Instructor

Universidad de Palermo
1 Course7,998 learners
Esteban Maccari
Universidad de Palermo
1 Course41,591 learners
Estela Trepat
Universidad de Palermo
1 Course7,285 learners

Offered by

Universidad de Palermo

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