University of Virginia
Leading the Modern Day Business Specialization
University of Virginia

Leading the Modern Day Business Specialization

Michael Lenox
Alex Cowan
Ching Fong Ong

Instructors: Michael Lenox

Included with Coursera Plus

Get in-depth knowledge of a subject

(3,180 reviews)

Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(3,180 reviews)

Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization

  • What design thinking is and when to use it

  • Instrument relevant, actionable analytics into your product program

  • How to take the many ideas you generate and determine which ones are likely to produce specific, desired outcomes

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
32 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Virginia

Specialization - 4 course series

What you'll learn

  • The underlying economics of innovation, technology, and market disruptions

  • The pros and cons of current digital technologies driving advancement

  • How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization

Skills you'll gain

Digital Transformation, Business Strategy, Market Dynamics, Product Lifecycle Management, Business Transformation, Change Management, Business Economics, Business Technologies, Process Development, Technology Strategies, Innovation, Corporate Strategy, and Emerging Technologies

What you'll learn

  • What design thinking is and when to use it

  • How to prepare to see and take action when opportunity arises

  • How to use design thinking to generate innovative ideas

  • How to take the many ideas you generate and determine which ones are likely to produce specific, desired outcomes

Skills you'll gain

Storytelling, Creativity, Strategic Thinking, Growth Mindedness, Creative Problem-Solving, Business Modeling, Curiosity, Innovation, Case Studies, Market Opportunities, Human Centered Design, Design Thinking, and Ideation

What you'll learn

  • How to create the actionable focus to successfully manage your product

  • How to focus your work using modern product management methods

  • How to manage new products and explore new product ideas

  • How to manage and amplify existing products

Skills you'll gain

Product Management, Business Modeling, Stakeholder Management, Agile Methodology, Technical Product Management, Product Roadmaps, Design Thinking, Customer Insights, Innovation, Product Improvement, Customer Engagement, Web Analytics, Design and Product, New Product Development, and Data-Driven Decision-Making

What you'll learn

Skills you'll gain

Business Modeling, Value Propositions, Business Strategy, Process Design, Design Thinking, Artificial Intelligence, Cost Benefit Analysis, Agile Methodology, Technical Communication, Information Technology, Cybersecurity, Project Portfolio Management, Business Analysis, and Technology Strategies

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Michael Lenox
University of Virginia
24 Courses594,861 learners
Alex Cowan
University of Virginia
28 Courses520,394 learners
Ching Fong Ong
University of Virginia
8 Courses207,992 learners

Offered by

BCG

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