Microsoft
Generative AI for Marketers Specialization
Microsoft

Generative AI for Marketers Specialization

Unlock your AI-powered efficiency and innovation. Elevate your marketing game! Copilot supercharges creativity, automates tasks, and delivers data-driven insights. Learn to dominate the digital landscape.

 Microsoft

Instructor: Microsoft

Included with Coursera Plus

Get in-depth knowledge of a subject

(25 reviews)

Beginner level

Recommended experience

1 month at 5 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(25 reviews)

Beginner level

Recommended experience

1 month at 5 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Apply Microsoft Copilot’s capabilities in your marketing organization to improve marketing strategy and shape the customer journey.

  • Unleash the power of data: Deepen customer understanding and precision targeting with AI.

  • Refine your knowledge of GenAI in competitive marketing  environments.

  • Craft captivating content: Design marketing materials that resonate with your audience using Copilot.

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
39 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Microsoft

Specialization - 3 course series

What you'll learn

Skills you'll gain

Microsoft Copilot, Competitive Analysis, Prompt Engineering, Generative AI, Marketing Channel, Customer experience improvement, Customer Analysis, Marketing Design, Marketing Analytics, Customer Retention, Marketing Planning, Artificial Intelligence, Marketing, Microsoft 365, Marketing Strategies, and Performance Reporting

What you'll learn

Skills you'll gain

Microsoft Copilot, Search Engine Optimization, Customer Analysis, Persona Development, Customer Insights, Data Import/Export, Report Writing, Search Engine Marketing, Prompt Engineering, Target Audience, Marketing, Marketing Analytics, Social Media Marketing, Generative AI Agents, and Marketing Strategies

What you'll learn

Skills you'll gain

Content Creation, Content Strategy, Paid media, Brainstorming, Social Media Content, Microsoft Copilot, Search Engine Optimization, Calendar Management, Blogs, Marketing Materials, Ideation, Personalized Service, Content Development and Management, Content Performance Analysis, and Generative AI Agents

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

 Microsoft
239 Courses1,956,179 learners

Offered by

Microsoft

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