In this Specialization you will develop knowledge and skills in the interconnected spheres of business and marketing. This is facilitated by the application of a global perspective, which enables you to recognise market opportunities and how to create a competitive advantage through reflecting on both short and long term operational and marketing driven issues.
Business and Marketing Strategies Specialization
Business and Marketing Strategies Specialization
Upgrade your business and marketing capabilities. Gain a competitive advantage through the acquisition of knowledge and skills in the interconnected worlds of business and marketing.
Instructors: Dominic Appiah
Included with 
Get in-depth knowledge of a subject
(370 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(370 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Sustainable Business
- Global Marketing
- Process Design
- International Relations
- Culture
- Business Management
- Operations Management
- Social Sciences
- Marketing Strategy and Techniques
- Marketing
- Strategic Marketing
- Business Ethics
- Operational Excellence
- Consumer Behaviour
- Operational Efficiency
- Competitive Analysis
- Business Operations
- Marketing Psychology
- Marketing Planning
- Marketing Strategies
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
14 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of London
Specialization - 4 course series
What you'll learn
Skills you'll gain
Marketing Strategies, Market Analysis, Market Dynamics, Marketing, Marketing Management, Target Market, Auditing, Strategic Marketing, Business Strategy, Marketing Planning, Competitive Analysis, Marketing Strategy and Techniques, and Analysis
What you'll learn
Skills you'll gain
Business, Economic Development, Social Sciences, Global Marketing, Corporate Strategy, Business Management, Economics, Political Sciences, International Relations, Cultural Diversity, Business Strategy, Business Ethics, Corporate Sustainability, and Business Economics
What you'll learn
Skills you'll gain
Operations Management, Process Design, Operational Analysis, Business Operations, Market Analysis, Customer Service, Operational Excellence, Process Analysis, Operational Efficiency, Organizational Strategy, Business Strategy, and Process Mapping
What you'll learn
Skills you'll gain
Consumer Behaviour, Environmental Issue, Culture, Marketing, Social Media, Marketing Analytics, Sustainable Development, Sociology, Digital Communications, Information Privacy, Marketing Psychology, and Sustainable Business
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Prepare for a degree
Taking this Specialization by University of London may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
Instructors
Offered by
Compare with similar products
| Rating | ||||
|---|---|---|---|---|
| Level | ||||
| Skills | ||||
| Last updated | ||||
| Number of practice exercises | ||||
| Degree eligibility | ||||
| Part of Coursera Plus |
You might also like
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,