Content Development and Management

Content Development and Management is the process of strategizing, creating, organizing, and delivering digital information. Coursera's Content Development and Management skill catalogue provides you with comprehensive knowledge about crafting engaging, relevant content for various digital platforms. You'll learn how to develop a strategic content plan, write and edit content effectively, manage content across different platforms, and measure the success of content initiatives. The skill also extends to understanding SEO, user experience, content governance, and analytics to ensure that your content reaches the right audience and achieves your business goals. This skill is crucial for roles such as content strategist, digital marketer, SEO specialist, and more.
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Results for "content development and management"

  • Status: Free Trial

    Microsoft

    Skills you'll gain: Content Development and Management, Proofreading, Public Relations, Content Creation, Writing and Editing, Content Management, Web Content, Marketing and Public Relations, Content Management Systems, Press Releases, Content Strategy, Content Marketing, Social Media Content, Promotions and Campaigns, AI Product Strategy, Blogs, Media and Communications, Earned Media, Generative AI Agents, Workflow Management

    4.7
    Rating, 4.7 out of 5 stars
    29 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    Microsoft

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Web Content, Storytelling, Content Strategy, Generative AI, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    151 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Microsoft

    Skills you'll gain: Content Performance Analysis, Microsoft Copilot, Content Creation, Generative AI Agents, Marketing Materials, Content Development and Management, Ideation, Social Media Content, Content Strategy, Blogs, Personalized Service, Brainstorming, Paid media, Calendar Management, Search Engine Optimization

    5
    Rating, 5 out of 5 stars
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Google Analytics, Forecasting, Content Development and Management, Content Performance Analysis, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Microsoft

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Content Development and Management, Ideation, Social Media Content, Content Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    28 reviews

    Beginner · Specialization · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Calendar Management, Content Development and Management, Scheduling, Project Management Software, Content Creation, Workflow Management, Organizational Skills, Project Management, User Accounts, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

What brings you to Coursera today?

  • Coursera Project Network

    Skills you'll gain: Instagram, Social Media Content, Drive Engagement, Social Media, Social Media Marketing, Social Media Strategy, Content Development and Management, Brand Marketing, Customer Engagement, Target Audience, Influencing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics

    4.3
    Rating, 4.3 out of 5 stars
    109 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Collaborative Software, Intranet, Project Documentation, Organizational Skills, Team Oriented, Document Management, Content Management Systems, Collaboration, Productivity Software, Knowledge Transfer, Content Development and Management, Information Architecture, Data Management, Content Creation, Cloud Platforms

    4.1
    Rating, 4.1 out of 5 stars
    37 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, User Accounts, Brand Management, Digital Marketing, Public Relations

    4.6
    Rating, 4.6 out of 5 stars
    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Administration, Marketing Automation, Content Development and Management, Marketing, Automation

    4.4
    Rating, 4.4 out of 5 stars
    108 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Web Analytics, Organizational Skills, Content Development and Management, Employee Training, Training and Development, Learning Management Systems, Content Management, Content Creation, Writing

    4.4
    Rating, 4.4 out of 5 stars
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

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