The language used throughout the course, in both instruction and assessments.

Coursera Instructor Network
Skills you'll gain: Prompt Engineering, Anthropic Claude, Marketing Materials, Copywriting, ChatGPT, Drive Engagement, Generative AI, Product Promotion, Promotional Strategies, New Product Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
Beginner · Course · 1 - 4 Weeks

Dubai College of Tourism
Skills you'll gain: Price Negotiation, Revenue Management, Restaurant Management, Hospitality, Food and Beverage, Cost Accounting, Customer experience improvement, Marketing Materials, Graphic and Visual Design, Performance Analysis, Copywriting
Intermediate · Course · 1 - 4 Weeks

Coursera Project Network
Skills you'll gain: Content Strategy, Content Creation, Blogs, Search Engine Optimization, Keyword Research, Content Marketing, Digital Content, Generative AI, Copywriting, Data Science
Intermediate · Guided Project · Less Than 2 Hours

Coursera Project Network
Skills you'll gain: Content Performance Analysis, ChatGPT, Social Media Content, Content Strategy, Prompt Engineering, Target Audience, Social Media Campaigns, Social Media Marketing, Content Creation, Social Media, User Research, AI Personalization, Social Media Strategy, Market Research, Copywriting, Storytelling
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)
Mixed · Course · 1 - 4 Weeks

Coursera Project Network
Skills you'll gain: Target Audience, Blogs, Copywriting, User Feedback, Writing, Business Research, Prompt Engineering, Content Creation, Product Knowledge, Generative AI, Editing
Intermediate · Guided Project · Less Than 2 Hours
Michigan State University
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The State University of New York
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Michigan State University
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University of California, Davis
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