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Copywriting Courses

Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

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Find the best Copywriting course for your goals

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    SEO Copywriting for Digital Marketing Success

    Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement

    Beginner · Course · 1 - 3 Months

  • C

    Coursera Instructor Network

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Writing and Editing, Web Content, Productivity Software, Brand Awareness, Generative AI

    4
    Rating, 4 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Creative Essay Writing: Explore the Personal & Powerful

    Skills you'll gain: Writing, Writing and Editing, Storytelling, Honesty, Journalism, Journals, Editing, Content Creation, Personal Development, Persistence, Lifelong Learning, Self-Awareness, Investigation, Self-Motivation, Proofreading, Self-Discipline, Creativity, Resilience, Mindfulness, Peer Review

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Storytelling and Pro-Level Editing for YouTube Success

    Skills you'll gain: Video Editing, Storyboarding, Storytelling, Photo/Video Production and Technology, Video Production, Instagram, Post-Production, Content Creation, Adobe Premiere, Motion Graphics, Videography, Adobe After Effects, Media Production, TikTok, Driving engagement, Writing, File Management, Timelines, Apple software proficiency, Planning

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera Project Network

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Marketing Materials, Content Creation, Product Knowledge, Value Propositions, Marketing Communications, Editing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Creative Writing

    Skills you'll gain: Storytelling, Peer Review, Writing and Editing, Writing, Editing, Proofreading, Storyboarding, Content Creation, Constructive Feedback, Persistence, Professionalism, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.3K reviews

    Beginner · Specialization · 3 - 6 Months

What brings you to Coursera today?

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Good with Words: Writing and Editing

    Skills you'll gain: Writing and Editing, Editing, Constructive Feedback, Concision, Writing, Organizational Skills, Proofreading, Storytelling, Productivity, Planning, Detail Oriented, Time Management, Brainstorming, Content Creation, Overcoming Obstacles, Resourcefulness, Decision Making, Critical Thinking, Creativity, Professional Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google Digital Marketing & E-commerce

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Marketing Strategy and Techniques, Copywriting, Writing, Professional Networking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    5.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Digital Marketing and E-commerce

    Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera Instructor Network

    AI-Enhanced Content Creation:Elevate Copywriting with Humata

    Skills you'll gain: Prompt Engineering, Target Audience, Blogs, Marketing Psychology, Online Advertising, Copywriting, Marketing Materials, Advertising Campaigns, Generative AI, Content Creation

    4
    Rating, 4 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

Copywriting learners also search

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1234…18

In summary, here are 10 of our most popular copywriting courses

  • SEO Copywriting for Digital Marketing Success: Skillshare
  • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera Instructor Network
  • Creative Essay Writing: Explore the Personal & Powerful: Skillshare
  • Storytelling and Pro-Level Editing for YouTube Success: Skillshare
  • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera Project Network
  • Creative Writing: Wesleyan University
  • Good with Words: Writing and Editing: University of Michigan
  • Google Digital Marketing & E-commerce: Google
  • The Strategy of Content Marketing: University of California, Davis
  • Branding: The Creative Journey: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Frequently Asked Questions about Copywriting

Browse the copywriting courses below—popular starting points on Coursera.

  • SEO Copywriting for Digital Marketing Success: Skillshare
  • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera Instructor Network
  • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera Project Network
  • The Strategy of Content Marketing: University of California, Davis
  • Good with Words: Writing and Editing: University of Michigan‎

Whether for marketing, content creation, or personal projects, understanding your purpose in copywriting will guide your efforts. Regularly practicing writing and refining your style is crucial. Join communities like the Copywriting subreddit or LinkedIn groups for tips and feedback. Work on real projects by writing copy for hypothetical or real products. The Strategy of Content Marketing by University of California, Davis is an excellent course to develop your copywriting skills.‎

Yes. You can start learning copywriting on Coursera for free in two ways:

  • Preview the first module of many copywriting courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  • Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in copywriting, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

You’ll learn how to write compelling headlines, create calls to action, tailor messaging for different audiences, and use storytelling to connect with readers. Some courses also explore SEO, writing, email marketing, and social media copy.‎

Not at all. Many courses are designed for beginners and guide you through the basics of writing for marketing and business. More advanced courses are available for learners who want to refine their copywriting or specialize in digital platforms.‎

Yes. Copywriting is an essential skill in marketing, advertising, and content creation. Coursera courses can help you develop a professional writing portfolio, earn certificates, and apply your skills to roles in agencies, in-house teams, or as a freelancer.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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