Global Marketing

Global Marketing is the process of strategizing, executing, and managing marketing actions across different countries with a unified goal, taking into account diverse cultures, practices, and regulations. Coursera's Global Marketing skill catalogue helps you understand how to effectively penetrate international markets and handle marketing operations globally. You'll learn about market research, segmentation, positioning, and targeting in an international context, the nuances of product, pricing, distribution, and promotion strategies in various global markets. Additionally, you'll understand how to navigate and adapt to cultural differences, international laws, and global economic relations. This skill set is crucial for marketing professionals, business strategists, entrepreneurs, or anyone looking to make a global impact with their brand or product.
20credentials
4online degrees
97courses

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Explore the Global Marketing Course Catalog

  • Status: New
    Status: Preview

    Skills you'll gain: Sales Prospecting, Lead Generation, Cross-Channel Marketing, Sales Development, Global Marketing, Communication Strategies, Customer Engagement, LinkedIn, Sales Pipelines, Sales Strategy, AI Personalization, Personalized Service, Customer Relationship Management (CRM) Software, Automation

  • Status: Preview

    Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration

  • Status: New
    Status: Preview

    Skills you'll gain: Consultative Selling, Value Propositions, Sales Strategy, Executive Presence, Solution Selling, B2B Sales, Sales Presentations, Global Marketing, Stakeholder Communications, Business Communication, Strategic Partnership, Competitive Analysis, Active Listening, Customer Insights, Needs Assessment, Relationship Building

  • Status: Free Trial

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies

  • Status: New
    Status: Preview

    Skills you'll gain: Equities, Capital Markets, Investment Banking, Business Valuation, Financial Modeling, Global Marketing, Market Share, Financial Forecasting, Financial Analysis, Market Dynamics, Financial Statements, International Finance, Financial Regulations, Underwriting, Fundraising

  • Skills you'll gain: International Relations, Diplomacy, Political Sciences, Negotiation, Law, Regulation, and Compliance, Global Marketing, Commercial Laws, Economics

  • Status: Free Trial

    The Chinese University of Hong Kong

    Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy

  • Status: Preview

    Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Strategy and Techniques, Cultural Sensitivity, Marketing Effectiveness, Market Research, Brand Management

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Global Marketing, Export Control, Mergers & Acquisitions, Risk Management, Business Development, International Relations, Market Analysis, Franchising, New Business Development, Target Market, Cultural Diversity, Cultural Sensitivity, Business Strategy

  • Status: Preview

    University of New Mexico

    Skills you'll gain: International Finance, International Relations, Social Sciences, Global Marketing, Social Studies, Culture, World History, Socioeconomics, Intercultural Competence, Economic Development, Cultural Diversity, Business Economics, Economics, Operations Management

  • Status: Free Trial

    The Chinese University of Hong Kong

    Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy, Market Opportunities, Global Marketing, E-Commerce, Market Analysis

  • Status: Preview

    University of New Mexico

    Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Business, Organizational Structure, Intercultural Competence, Workforce Management, Operations Management, Organizational Strategy, Business Strategy, Economics, Market Dynamics

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  • The Hong Kong University of Science and Technology