Customer Relationship Management

Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with customers and potential customers. Coursera's CRM skill catalogue teaches you how to effectively manage customer relationships to improve business performance. You'll learn about the various elements of CRM including customer service, customer interaction, sales force automation, and analyzing customer data. You'll also explore different CRM tools and software designed to gather, analyze, and harness customer information to build and maintain meaningful relationships with customers, boost customer loyalty, and drive sales growth. By mastering these concepts, you'll be able to contribute significantly to the customer satisfaction and profitability of any business.