• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Integrated Marketing Communications

Integrated Marketing Communications Courses Online

Explore integrated marketing communications for cohesive branding. Learn to align advertising, public relations, and digital marketing efforts.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Integrated Marketing Communications Course Catalog

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Marketing Effectiveness, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northwestern University

    Sports Marketing

    Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Strategic Partnership, Target Audience, Crisis Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Mastering Business Essentials: Marketing

    Skills you'll gain: Marketing, Marketing Communications, Target Market

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    I

    Illinois Tech

    Social Media Marketing Analytics

    Skills you'll gain: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Media Planning, Social Media, Google Analytics, Analytics, Performance Measurement, Instagram, Email Marketing, Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Corporate Communications

    Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    125 reviews

    Beginner · Specialization · 1 - 3 Months

What brings you to Coursera today?

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Strategic Communication Campaigns

    Skills you'll gain: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Social Media Campaigns, Marketing, Earned Media, Business Strategy, Communication, Business Communication, Business Process

    4.6
    Rating, 4.6 out of 5 stars
    ·
    49 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Marketing, Communication, and PR

    Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization, Marketing Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Strategic Communications in Technical Organizations

    Skills you'll gain: Request for Proposal, Conflict Management, Presentations, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Team Building, Interpersonal Communications, Intercultural Competence, Verbal Communication Skills, Target Audience, Team Management, Business Writing, Strategic Communication, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Business Communication

    Skills you'll gain: Business Writing, Conflict Management, Teamwork, Constructive Feedback, Business Correspondence, Team Building, Decision Making, Cooperation, Business Communication, Collaboration, Recognizing Others, Mediation, Writing, Organizational Skills, Interpersonal Communications, Team Motivation, Tactfulness, Performance Management, Staff Management, Grammar

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Crisis Management, Corporate Communications, Marketing Communications, Corporate Sustainability, Brand Strategy, Storytelling, Branding, Business Ethics, Social Media, Communication Strategies, Persuasive Communication, Professional Networking, Writing, Research, Stakeholder Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    710 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Marketing Dynamics: Strategy & Case Studies

    Skills you'll gain: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Business

    Beginner · Specialization · 1 - 3 Months

Integrated Marketing Communications learners also search

Marketing
Digital Marketing
Beginner Digital Marketing
Social Media Marketing
Digital Marketing Projects
Advanced Digital Marketing
Beginner Social Media Marketing
Marketing Strategy
1234…370

In summary, here are 10 of our most popular integrated marketing communications courses

  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
  • Introduction to Marketing: University of Pennsylvania
  • Sports Marketing: Northwestern University
  • Mastering Business Essentials: Marketing: Emory University
  • Social Media Marketing Analytics: Illinois Tech
  • Corporate Communications: University of California, Irvine
  • Strategic Communication Campaigns: University of Colorado Boulder
  • Marketing, Communication, and PR: Microsoft
  • Strategic Communications in Technical Organizations: Johns Hopkins University
  • Business Communication: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Frequently Asked Questions about Integrated Marketing Communications

Integrated Marketing Communications (IMC) is a strategic approach that combines various marketing communication elements to convey a consistent and unified message to the target audience. It involves integrating different channels, such as advertising, public relations, sales promotion, direct marketing, and social media, to create a cohesive marketing campaign.

IMC aims to ensure that all marketing communication efforts work together harmoniously to achieve the company's overall marketing objectives. By aligning and coordinating diverse communication channels, IMC helps to deliver a consistent brand message to customers, resulting in better brand recognition, increased customer loyalty, and improved marketing effectiveness.

In essence, Integrated Marketing Communications is about integrating different promotional activities into a seamless and well-coordinated marketing plan, enabling a company to present a unified and compelling message to its target audience.‎

To excel in Integrated Marketing Communications (IMC), you will need to acquire a range of skills. Here are some essential skills to focus on:

  1. Brand Management: Understanding how to develop and maintain a brand, ensuring consistency across various marketing channels, and effectively communicating the brand's message.

  2. Marketing Strategy: Mastering the ability to create comprehensive marketing plans that align with business objectives and target audiences.

  3. Market Research and Analysis: Equipping yourself with the knowledge of conducting market research, analyzing trends, and interpreting data to make informed marketing decisions.

  4. Advertising and Public Relations: Gaining expertise in crafting compelling advertisements and executing PR campaigns to enhance brand visibility and reputation.

  5. Digital Marketing: Developing skills in online advertising, social media marketing, search engine optimization (SEO), content marketing, and email marketing to effectively reach and engage target audiences online.

  6. Creative Thinking and Content Creation: Cultivating creativity and honing your ability to generate original and compelling content across different formats such as text, images, videos, and infographics.

  7. Copywriting: Acquiring strong writing skills to create persuasive and engaging copy for marketing materials, advertisements, websites, and other communication channels.

  8. Data Analysis: Learning how to collect, interpret, and draw meaningful insights from marketing data, allowing you to optimize campaigns and make data-driven decisions.

  9. Project Management: Building skills to manage and coordinate various marketing projects, ensuring timely execution and effective collaboration among team members.

  10. Communication and Presentation: Enhancing your verbal and written communication skills, as well as your ability to deliver impactful presentations, both internally and externally.

Remember, IMC is a dynamic field, so staying updated with the latest trends, technologies, and tools in the industry is crucial.‎

With Integrated Marketing Communications (IMC) skills, you can pursue various exciting careers in the field of marketing and communications. Here are some job options:

  1. Marketing Manager: As a marketing manager, you will oversee the development and execution of integrated marketing campaigns, coordinating various channels like advertising, public relations, social media, and content marketing to promote products or services.

  2. Digital Marketing Specialist: In this role, you will focus on utilizing digital channels to implement integrated marketing campaigns. You may be responsible for managing websites, social media accounts, email marketing campaigns, online advertising, and assessing campaign performance using analytics.

  3. Brand Manager: As a brand manager, your responsibility will be to develop and maintain the brand image and identity of a product or company. You will work on building brand awareness, managing marketing strategies, and ensuring brand consistency across all communications and marketing channels.

  4. Public Relations Specialist: With IMC skills, you can become a PR specialist who shapes and manages a company's relationship with the public. You will handle media relations, crisis communications, event planning, and promotional activities to boost brand reputation and maintain positive public perception.

  5. Advertising Account Executive: In this role, you will work closely with clients, creative teams, and media buyers to develop and implement effective advertising campaigns. Your responsibilities may include understanding client goals, strategizing campaigns, and ensuring seamless execution across different media channels.

  6. Social Media Manager: With IMC skills, you can become a social media manager and handle a company's social media presence. You will create and manage content, engage with audiences, monitor social media analytics, and integrate social media efforts into the overall marketing strategy.

  7. Market Research Analyst: With your IMC skills, you can work as a market research analyst, responsible for collecting and analyzing data to evaluate market trends, consumer behavior, and competition. Your insights will help guide marketing decisions and the development of integrated marketing campaigns.

Remember, these are just a few examples, and the field of Integrated Marketing Communications offers numerous opportunities across industries.‎

People who are best suited for studying Integrated Marketing Communications are those who have a strong interest in marketing and communication strategies. They should have excellent communication skills, both written and verbal, as well as a creative mindset. Additionally, individuals who are analytical, detail-oriented, and have a knack for problem-solving will thrive in this field. It is also beneficial for them to have a good understanding of consumer behavior and market trends. Overall, individuals who are passionate about marketing, possess strong communication skills, and enjoy working in a dynamic and fast-paced environment will excel in studying Integrated Marketing Communications.‎

Here are some topics that are related to Integrated Marketing Communications:

  1. Advertising and Promotion: Learn about various advertising techniques and promotional strategies used in integrated marketing campaigns, such as print, digital, social media, and broadcast media.

  2. Branding and Positioning: Explore the principles of brand management and positioning strategies to effectively communicate the value of a brand across different marketing channels.

  3. Consumer Behavior: Understand the psychology behind consumer decision-making and how it influences marketing communication strategies, including targeting, messaging, and segmentation.

  4. Marketing Research: Gain insights into the research methods and tools used to gather data about consumer preferences, market trends, and competitor analysis, which inform integrated marketing communication strategies.

  5. Public Relations: Study the role of public relations in building brand reputation, managing crises, and communicating with various stakeholders, including media, customers, and the general public.

  6. Digital Marketing: Explore digital marketing channels and strategies, including content marketing, social media marketing, search engine optimization (SEO), and email marketing, to effectively integrate them into marketing communication campaigns.

  7. Sales Promotion: Learn about sales promotion techniques, such as discounts, coupons, contests, and loyalty programs, to drive short-term sales and enhance the overall integrated marketing communication strategy.

  8. Marketing Analytics: Understand the importance of data analysis and measurement in integrated marketing communication campaigns, including tracking and evaluating campaign performance, consumer engagement, and return on investment (ROI).

  9. Cross-Cultural Communication: Explore the challenges and strategies for effectively communicating with diverse audiences worldwide, considering cultural differences, language barriers, and regional preferences.

  10. Ethics in Marketing Communications: Study the ethical considerations and best practices in integrated marketing communication, including transparency, privacy, and responsible advertising, to ensure ethical standards are maintained.

These topics will provide a strong foundation for understanding and implementing Integrated Marketing Communications strategies effectively.‎

Online Integrated Marketing Communications courses offer a convenient and flexible way to enhance your knowledge or learn new Integrated Marketing Communications (IMC) is a strategic approach that combines various marketing communication elements to convey a consistent and unified message to the target audience. It involves integrating different channels, such as advertising, public relations, sales promotion, direct marketing, and social media, to create a cohesive marketing campaign.

IMC aims to ensure that all marketing communication efforts work together harmoniously to achieve the company's overall marketing objectives. By aligning and coordinating diverse communication channels, IMC helps to deliver a consistent brand message to customers, resulting in better brand recognition, increased customer loyalty, and improved marketing effectiveness.

In essence, Integrated Marketing Communications is about integrating different promotional activities into a seamless and well-coordinated marketing plan, enabling a company to present a unified and compelling message to its target audience. skills. Choose from a wide range of Integrated Marketing Communications courses offered by top universities and industry leaders tailored to various skill levels.‎

When looking to enhance your workforce's skills in Integrated Marketing Communications, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Manage Cookie Preferences
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok