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Youtube Marketing Courses Online

Master YouTube marketing for growing your online presence. Learn to create engaging videos, optimize for SEO, and monetize your channel.

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Explore the Youtube Marketing Course Catalog

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Storytelling and Pro-Level Editing for YouTube Success

    Skills you'll gain: Video Editing, Storyboarding, Storytelling, Photo/Video Production and Technology, Video Production, Instagram, Post-Production, Content Creation, Adobe Premiere, Motion Graphics, Videography, Adobe After Effects, Media Production, TikTok, Driving engagement, Writing, File Management, Timelines, Apple software proficiency, Planning

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera Project Network

    Small Business Marketing Using YouTube

    Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Twitter, LinkedIn, and YouTube Marketing

    Skills you'll gain: LinkedIn, Social Media Marketing, Social Media, Digital Advertising, Marketing, B2B Sales, Professional Networking, Advertising Campaigns, Social Media Strategy, Marketing Analytics, Video Production, Advertising, Selling Techniques, Branding, Content Creation, Target Audience

    4.4
    Rating, 4.4 out of 5 stars
    ·
    92 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera Project Network

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    5.8K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Google Digital Customer Engagement

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising

    Beginner · Specialization · 3 - 6 Months

  • U

    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Marketing Strategy and Techniques, Copywriting, Writing, Professional Networking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    5.3K reviews

    Intermediate · Course · 1 - 3 Months

What brings you to Coursera today?

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    YouTube Editing: Enhance Videos

    Skills you'll gain: Storytelling, Video Editing, Video Production, Post-Production, Graphic and Visual Design, Writing and Editing, Editing, Music

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera Project Network

    YouTube como un canal estrategico

    Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    81 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    YouTube Content Creation Essentials

    Skills you'll gain: Video Production, Video Editing, Storyboarding, Videography, Post-Production, Media Production, Photo Editing, Content Creation, Editing, Writing, Scripting, Social Media Content, Social Media

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    YouTube Shorts: Create Winning Content

    Skills you'll gain: Video Production, Photo/Video Production and Technology, Content Strategy, Content Creation, Storytelling, Video Editing, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    From Likes to Leads: Interact with Customers Online

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Campaigns, Content Creation, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    YouTube Insights: Crack the Algorithm

    Skills you'll gain: Content Performance Analysis, Content Strategy, Content Creation, Social Media Content, Driving engagement, Social Media Strategy, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Metric, Growth Strategies, Performance Analysis, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular youtube marketing courses

  • Storytelling and Pro-Level Editing for YouTube Success: Skillshare
  • Small Business Marketing Using YouTube: Coursera Project Network
  • Twitter, LinkedIn, and YouTube Marketing: Digital Marketing Institute
  • Google Ads for Beginners: Coursera Project Network
  • Google Digital Customer Engagement: Google
  • The Strategy of Content Marketing: University of California, Davis
  • YouTube Editing: Enhance Videos: Coursera
  • YouTube como un canal estrategico: Coursera Project Network
  • YouTube Content Creation Essentials: Coursera
  • YouTube Shorts: Create Winning Content: Coursera

Frequently Asked Questions about Youtube Marketing

Start by clarifying your objective—whether it's building a channel, optimizing videos for reach, running YouTube ads, or driving conversions through video.

  • For a full beginner-to-job-ready path, try Meta Social Media Marketing Professional Certificate—it covers strategy, content creation, and analytics across platforms, including YouTube.
  • Want to grow and monetize a personal channel? Consider Twitter, LinkedIn, and YouTube Marketing, a course that focuses on content planning and channel growth.
  • For paid advertising strategies, try Marketing in a Digital World by the University of Illinois.‎

These beginner-friendly options are ideal if you're starting from scratch or exploring video marketing for the first time:

  • Small Business Marketing Using YouTube – Learn how to optimize videos, increase engagement, and grow a brand presence.
  • Social Media Marketing – Covers content strategy across platforms, with transferable skills to YouTube.
  • Introduction to Personal Branding – Ideal for creators who want to define their voice before scaling their video presence.‎

Youtube marketing is a form of digital marketing that utilizes the popular video-sharing platform, YouTube, to promote products, services, or content. It involves creating and optimizing videos with relevant and engaging content that aligns with business objectives. The goal of YouTube marketing is to increase brand awareness, drive traffic to websites or landing pages, generate leads, and ultimately increase sales or conversions. It typically includes strategies such as video SEO, audience targeting, optimizing video descriptions and titles, utilizing annotations, promoting videos through ads and influencers, and engaging with the YouTube community through comments and discussions.‎

  • A course focuses on a specific skill—like video SEO, channel strategy, or audience engagement, such as Introduction to Google SEO.
  • A Specialization builds fluency over several courses—like Digital Marketing Specialization, which includes social and content marketing modules.
  • A Professional Certificate prepares you for social media roles through project-based learning and job-ready tools—like the Meta Social Media Marketing Certificate, which includes video marketing best practices.‎

To become proficient in YouTube marketing, there are several essential skills you should focus on acquiring:

  1. Content Creation: Understanding how to create engaging and high-quality video content is crucial. Learning video editing, storytelling techniques, and leveraging various formats and styles are all vital skills for YouTube marketing.

  2. Video Optimization: Mastering YouTube SEO (Search Engine Optimization) is essential to ensure your videos are discoverable. Knowledge of keyword research, using effective titles, tags, and descriptions, and optimizing thumbnails are necessary skills.

  3. Audience Psychology: Understanding your target audience and knowing what interests and motivates them is key. Learning to create content that resonates with your viewers can significantly impact engagement and growth.

  4. Channel Management: Knowing how to effectively manage your YouTube channel is vital. This includes organizing content, branding your channel, utilizing playlists, and understanding analytics to track performance and make data-driven decisions.

  5. Social Media Marketing: Learning to promote your YouTube channel on other social media platforms is crucial for expanding your reach. Understanding how to create strategies, engage with your audience, and collaborate with other influencers can help grow your subscriber base.

  6. Analytics and Insights: Being able to analyze data and metrics provided by YouTube analytics is essential for measuring the success of your marketing efforts. Learning to interpret these insights can help identify areas for improvement and refine your strategy.

  7. Advertising and Monetization: Understanding YouTube's advertising options and the different ways to monetize your channel is important for those interested in earning revenue through YouTube marketing.

Remember, continuous learning is essential as YouTube's algorithms, best practices, and trends evolve over time. Stay updated on the latest changes and adapt your skills accordingly to succeed in the dynamic world of YouTube marketing.‎

With YouTube marketing skills, you can pursue various job opportunities related to digital marketing and content creation. Some of the potential job roles include:

  1. YouTube Channel Manager: As a YouTube Channel Manager, you would be responsible for optimizing YouTube channels, creating engaging content, managing video uploads, and analyzing performance metrics.

  2. Social Media Marketer: With YouTube marketing skills, you can work as a social media marketer, specializing in YouTube. You would be responsible for promoting brands, creating and managing YouTube ad campaigns, and analyzing channel analytics.

  3. Content Creator: YouTube marketing skills can enable you to become a content creator, where you can create and monetize your own YouTube channel by producing engaging and creative videos.

  4. Digital Marketing Specialist: As a digital marketing specialist with YouTube marketing skills, you can work with organizations to develop and implement YouTube strategies, optimize video content, and perform data analysis to enhance brand visibility and engagement.

  5. Video Editor: With YouTube marketing skills, you can work as a video editor, helping clients or organizations create and edit professional-grade videos for their YouTube channels or video marketing campaigns.

  6. Brand Strategist: As a brand strategist specializing in YouTube marketing, you would be responsible for creating and executing strategies to enhance brand awareness, engagement, and reach through YouTube channels.

  7. SEO Specialist: YouTube SEO (Search Engine Optimization) is crucial for channel visibility and growth. With YouTube marketing skills, you can work as an SEO specialist, optimizing video content, conducting keyword research, and improving video rankings.

  8. Influencer Manager: With your expertise in YouTube marketing, you can work as an influencer manager, liaising with YouTube influencers, negotiating partnerships, and executing influencer marketing campaigns for brands or agencies.

Note: The availability of these job roles may vary depending on the industry, company, location, and your level of expertise in YouTube marketing.‎

People who are creative, have good communication skills, and are interested in digital marketing would be best suited for studying Youtube Marketing.‎

Here are some topics you can study that are related to Youtube Marketing:

  1. Youtube SEO: Learn how to optimize your videos and channel for search engines to increase visibility and reach.

  2. Video Content Creation: Master the art of creating engaging and high-quality videos that resonate with your target audience.

  3. Audience Analysis: Understand your target audience and learn how to develop content that caters to their preferences and needs.

  4. Channel Branding: Learn how to create a strong and recognizable brand for your Youtube channel, including logo design, channel art, and consistent messaging.

  5. Video Editing: Familiarize yourself with video editing software and techniques to enhance the visual appeal of your videos and maintain viewer interest.

  6. Analytics and Insights: Gain knowledge on using Youtube analytics to track the performance of your videos and optimize your strategy based on viewer behavior and feedback.

  7. Advertising and Monetization: Explore different advertising options on Youtube, including running ads on your own videos and utilizing the Youtube Partner Program for monetizing your content.

  8. Influencer Marketing: Understand how to collaborate with influential individuals on Youtube to expand your reach and tap into their follower base.

  9. Community Management: Learn how to build and engage with your Youtube community, including responding to comments, encouraging likes and shares, and fostering a positive and interactive environment.

  10. Social Media Integration: Discover strategies for promoting your Youtube channel and videos on other social media platforms to increase visibility and attract more viewers.‎
This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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