In this program, you will learn the capabilities and benefits of Google Ads. You will learn how to set up, implement, and measure a search advertising campaign using tools and features available within Google Ads. You will also explore how to align strategies and settings with campaign objectives for optimal performance. This program will prepare you for the Google Ads Search Professional Certification Exam. 

By the end of this program you will be able to:

• Create and monitor a search advertising campaign within Google Ads

• Implement keyword targeting, assets, bidding strategies, and conversion tracking tools to improve campaign performance

• Use the Google Ads Performance Planner tool to improve performance

• Register and prepare for the Google Ads Search Certification Exam. 

Regardless of your current experience, this program will teach you how to create, manage, and optimize search advertising campaigns using Google Ads.

Praktisches Lernprojekt

Throughout the program, you’ll get to practice your new skills, including generating and categorizing keywords and creating responsive text ads through hands-on projects.

This program will prepare you to implement a Google Search Advertising campaign for a given scenario or real-world application.