Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Spécialisation Meta Marketing Science Certification Prep

Unlock your potential in marketing analytics. Build your marketing analytics skills and prepare to take the Meta Marketing Science Certification Exam

Instructeurs : Brandi Robinson

Inclus avec Coursera Plus

Série de 5 cours

Approfondissez votre connaissance d’un sujet

4.8

(117 avis)

niveau Intermédiaire

Expérience recommandée

1 mois à raison de 10 heures par semaine

Planning flexible

Obtenir une qualification professionnelle

Partagez votre expertise avec les employeurs

Série de 5 cours

Approfondissez votre connaissance d’un sujet

4.8

(117 avis)

niveau Intermédiaire

Expérience recommandée

1 mois à raison de 10 heures par semaine

Planning flexible

Obtenir une qualification professionnelle

Partagez votre expertise avec les employeurs

Ce que vous apprendrez

Collect, sort, evaluate, and visualize marketing data
Design experiments and test hypotheses to evaluate advertising effectiveness
Use Meta Ads Manager to run tests, learn what works and optimize ad performance

Vue d'ensemble

This five-course program is designed for anyone looking to build their in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. The program is geared toward learners with experience with basic data analytics skills.

Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more.

You’ll learn basic marketing principles and how data informs marketing decisions. You’ll apply common statistical methods used to segment audiences, evaluate campaign results, optimize the marketing mix, and evaluate sales funnels.

Throughout the program, you'll learn how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You'll have the opportunity to apply your new skills in hands-on, industry-specific projects.

The final course prepares you for the Meta Marketing Science Professional Certification exam. Upon successful completion of the program, you'll earn a certificate of completion from Coursera.

Ce qui est inclus

Certificat partageable

Ajouter à votre profil LinkedIn

Enseigné en Anglais

74 exercices pratiques

Spécialisation - série de 5 cours

Marketing Analytics Foundation

COURS 111 heures4.8 (2,275 évaluations)Voir le cours

Ce que vous apprendrez

How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection

Compétences que vous acquerrez

Data Collection, Facebook, Application Programming Interface (API), Google Analytics, Marketing Analytics, Advertising, Digital Marketing, Data-Driven Decision-Making, Personally Identifiable Information, Web Analytics, Information Privacy, Analytics, Marketing, Data Analysis et Data Integration

Statistics Foundations

COURS 221 heures4.8 (366 évaluations)Voir le cours

Ce que vous apprendrez

The basic principles of descriptive and inferential statistics
Use statistical analyses to make data-driven decisions
How to formulate and test hypotheses and take action based on the outcome

Compétences que vous acquerrez

Sampling (Statistics), Regression Analysis, Descriptive Statistics, Statistical Modeling, Spreadsheet Software, Statistics, Time Series Analysis and Forecasting, Marketing Analytics, Probability & Statistics, Statistical Hypothesis Testing, Tableau Software, Bayesian Statistics, Data Analysis, Analytics, Statistical Inference, Statistical Analysis, Statistical Methods et Data Modeling

Data Analytics Methods for Marketing

COURS 312 heures4.7 (281 évaluations)Voir le cours

Ce que vous apprendrez

How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel

Compétences que vous acquerrez

Key Performance Indicators (KPIs), Regression Analysis, Marketing Strategies, Marketing Analytics, A/B Testing, Customer Analysis, Return On Investment, Marketing Planning, Forecasting, Advertising Campaigns, Sales Pipelines, Marketing Channel, Target Audience, Marketing Effectiveness, Marketing, Data Analysis et Unsupervised Learning

Marketing Analytics with Meta

COURS 413 heures4.8 (245 évaluations)Voir le cours

Ce que vous apprendrez

How to optimize your marketing campaign by evaluating campaign results
How to measure advertising effectiveness with Meta’s testing tools
How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations

Compétences que vous acquerrez

Advertising Campaigns, Campaign Management, A/B Testing, Marketing Analytics, Target Audience, Brand Awareness, Advertising, Key Performance Indicators (KPIs), Presentations, Social Media Campaigns, Digital Advertising, Facebook, Data Presentation, Marketing Strategies, Data Analysis, Marketing Effectiveness, Social Media Marketing, Data-Driven Decision-Making et Marketing

Prepare for the Meta Marketing Science Certification Exam

COURS 51 heureVoir le cours

Ce que vous apprendrez

This course helps you prepare for the Meta Marketing Science Certification exam. You’ll be guided through scheduling and taking the exam through Meta Blueprint. You’ll get access to the study guide and other resources to help you prepare for the exam.

Compétences que vous acquerrez

Registration, Marketing Effectiveness, Analytics, Digital Marketing, Statistical Methods, Social Media Marketing, Marketing, Resource Utilization, Marketing Analytics et Data Analysis

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.

Instructeurs

Brandi Robinson

2 Cours40 966 apprenants

Anke Audenaert

Offert par

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’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’

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Améliorez les compétences de vos employés pour exceller dans l’économie numérique

Foire Aux Questions

Learners who have a background in data analytics and who want to level up their marketing analytics skills

Aptly provides online education where technology disrupts. Aptly’s team of educators, digital marketers, marketing analysts and instructional designers combine their experience from academia and the tech industry into hands-on, applied education programs. Together with Meta, they have helped hundreds of thousands of students, employees, job seekers, marketers and businesses gain the skills and knowledge to succeed in the digital economy.

Learners should be familiar with data analytics and how to use Spreadsheets and basic SQL to perform data analytics.

Should you decide to take all or multiple courses, we highly encourage you to take them in the suggested order as we have designed the courses to work in sequence.

Course 1 - Marketing Analytics Foundation
Course 2 - Statistics for Marketing
Course 3 - Data Analytics Methods for Marketing
Course 4 - Marketing Analytics with Meta
Course 5 - Prepare for the Meta Marketing Science Certification Exam

Please note that you must complete the first four courses in the program in order to gain access to the fifth course and the Meta Marketing Science Certification Exam.

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¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (10/1/2024 - 10/1/2025)