Learner Reviews & Feedback for International Entertainment and Sports Marketing by Yonsei University
About the Course
Top reviews
TI
May 26, 2017
great course...clear material...awesome interviews...definitely an eye-opener on the sports and entertainment marketing characteristics
RK
Apr 16, 2017
An amazing course to get an overview of the international sports and entertainment industry today.
76 - 100 of 108 Reviews for International Entertainment and Sports Marketing
By Karen D P
•Mar 14, 2022
Excelent
By JOYCE A
•Mar 25, 2018
great
By Quỳnh N
•Oct 10, 2023
good
By Francesco P
•Apr 18, 2021
cool
By GLORIYA V
•Aug 22, 2020
Good
By Tang M T (
•Jul 5, 2024
ok
By Albina D
•Feb 21, 2019
ok
By Ibrahim A
•Feb 23, 2021
.
By Joshua A
•Feb 28, 2021
very engaging and educative course on entertainment and sports marketing......the lecturer demonstrated immense understanding and appreciation of the subject area........
By Estefanía B Á
•Aug 15, 2020
I think an actualization of content and examples would be great, but the course is perfect for those who love sports and want to learn more.
By Buse K
•Sep 14, 2023
The narrative could have been better and more engaging, but the interviews were a gold mine.
By Andrew Y S L
•May 27, 2021
Would prefer more in depth and details
By Abidu R
•Jul 21, 2020
The course is good for beginners
By Badr A
•Apr 20, 2020
It was great, simple and clear.
By Tisa C
•Apr 21, 2020
Easy to follow and understand.
By Arjun S
•May 27, 2017
Educational but repetitive.
By Gianfranco M R
•Aug 30, 2016
amazing course
By Pratik D
•Sep 22, 2019
okay
By Ugo O
•Mar 23, 2018
Structure was good. I learned a few things, although I already had experience in Sports Marketing.
One thing I didn't like was the introduction of seemingly complicated concepts to explain simple ideas. For instance: Noon Nopi seems like a "buzzword" to convey the *very* basic idea of adapting to the audience and context.
Also, most of the content from the Viral Marketing, AR/VR and Influence chapters are just common sense. These parts weren't challenging enough, to be honest. And I believe anyone who has lived in the digital era will feel the same.
Also - this is be a very minor issue - the Professor's body language seems to be "overdone". It feels wrong. In case it isn't natural for him to point at the audience/camera, maybe he shouldn't do it. But please, professor, don't take it personally, it was a very minor issue. And I don't think I could do a better job :)
I really liked the expert interviews. Especially those with John Davis, and the Audi Korea Head of Marketing. Good structure. Good answers. Lots of takeaways.
By Deleted A
•Jun 1, 2018
Quite complete in terms of topics but really suitable for people with already big knowledge in marketing and in sports & entertainment. was expecting more depth and more methodologies that would apply to specific marketing objectives.
By Matteo T
•Apr 22, 2020
The arguments of the course are very basic under some aspects but it's very helpful to obtain the fundamentals of entertainment
By Elizabeth N C
•Oct 16, 2021
Give key points in practice to make this work in the area of International Entertainment and Sports Marketing
By Gowtham R
•Apr 16, 2021
It wasn't very good. Sure, I learned a bit, but it was not what I was expecting. The content lacked depth.
By Fardeen A
•Apr 16, 2020
The concepts are clear but lack of practical assignments means it can be forgotten easily
By Jonathan G
•Jun 13, 2016
Repetitive and surprisingly dry course.