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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,816 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DN

Jan 31, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

TB

Sep 11, 2015

Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively

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651 - 675 of 1,165 Reviews for Digital Marketing Analytics in Theory

By F.D A

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Aug 8, 2016

Very insightful

By Aaron B

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Mar 21, 2016

very insightful

By Ly V T M

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Jan 19, 2022

Really amazing

By Hernán L P

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Apr 12, 2021

great. awesome

By Rahul A

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Jul 25, 2020

perfect course

By Chintan S

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Jul 9, 2020

Good insights.

By Mohammed Z I

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Apr 13, 2020

GREAT CONTENT.

By Adarsh M

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Mar 29, 2020

Amazing course

By VAIBHAV D

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Jul 13, 2019

Worth to learn

By Ana C

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Apr 22, 2018

Amazing Course

By Apurv M

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Jan 3, 2018

Amazing Course

By nand k P

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Aug 24, 2015

Great content!

By xinyi m

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Dec 23, 2020

great lessons

By amina a

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Dec 21, 2020

amazing cours

By Puja K

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Aug 18, 2020

Very learning

By lucas d b r

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Jul 27, 2020

Great content

By Shrinivasa R

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Oct 6, 2019

great insight

By Tamaghn K

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Mar 17, 2019

The best!!!!!

By Surabhi S

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Jan 20, 2019

Great course.

By Carlos M

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Jun 15, 2018

Great course!

By Livia T

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Oct 2, 2017

Great course!

By Danna B

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May 15, 2017

Great course!

By Jithendra S R

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Nov 30, 2016

Great Course!

By Maria C C

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Feb 6, 2016

Great course!

By Gautam S

•

Mar 24, 2025

Brilliant 👏