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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,573 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

JJ

Oct 31, 2020

This module has a lot of technical information but it enlightens me on FB & IG ad, creative brief as well as the data collection, protection and policies. Fabulous! Love it!

RR

Feb 28, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

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351 - 375 of 683 Reviews for Fundamentals of Social Media Advertising

By Dima K

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Jul 10, 2022

A lot of new information

By Lindsay H

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Apr 25, 2022

learned a lot thank you

By Umair S

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Dec 6, 2021

Great informative course

By Jiemar J T

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Nov 16, 2020

Great course! Thank you!

By Shaheer A

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Dec 5, 2023

absolutely good course

By Aftahi U

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Mar 9, 2023

Excellent. Very helpful

By Evangeline J

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Aug 2, 2022

very sueful in business

By Lida A V

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Nov 8, 2021

exceptional...thank you

By Jose M

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Jan 29, 2021

Great training, again!!

By BIHOZAGARA J

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Jul 20, 2023

The course was Amazing

By Ayomide D O

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Mar 31, 2023

This course is loaded.

By aia a

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Jul 23, 2024

Very important course

By Mouadh M

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Feb 22, 2023

Merci meta & coursera

By ALanoud I

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Jul 18, 2022

Thank you all of you

By Muhammad M

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Dec 10, 2020

wonderful experiance.

By Windy D P

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Sep 13, 2023

Great course loveit!

By zoubir m

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Mar 28, 2023

the best of the best

By Sana O A O

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Mar 1, 2023

Excellent, thank you

By Maria L A

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Sep 10, 2022

It was great! Thanks

By Fransis M S A

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Dec 4, 2021

Gracias , me encanto

By Yassir H R

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Oct 30, 2021

Great Starter Course

By TETELOWSKI O K

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Apr 28, 2025

Muy padre, me gustó

By Yaye S

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Mar 21, 2023

Very Useful course!

By Majid I

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Oct 28, 2022

Excellent Content.

By carina m

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Jul 5, 2022

Interesting outline