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Learner Reviews & Feedback for AI Applications in Marketing and Finance by University of Pennsylvania

4.6
stars
463 ratings

About the Course

In this course, you will learn about AI-powered applications that can enhance the customer journey and extend the customer lifecycle. You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will also learn about fraud, credit risks, and how AI applications can also help you combat the ever-challenging landscape of protecting consumer data. You will also learn methods to utilize supervised and unsupervised machine learning to enhance your fraud detection methods. You will also hear from leading industry experts in the world of data analytics, marketing, and fraud prevention. By the end of this course, you will have a substantial understanding of the role AI and Machine Learning play when it comes to consumer habits, and how we are able to interact and analyze information to increase deep learning potential for your business....

Top reviews

TH

Feb 25, 2023

Great real-world examples. Maybe more graphics to drive home the functions of AI and ML.Thanks

SP

Mar 24, 2025

Excellent details about how AI and ML are applied to specific use cases.

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76 - 83 of 83 Reviews for AI Applications in Marketing and Finance

By Abraham Z

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Sep 30, 2025

Good video quality, dialogue and pace. A bit too academic, and a bit too general about statistical analysis and machine learning (removed from the specific context of AI and of more current applications of it).

By Alvaro M

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Feb 3, 2025

Good introductory class. The material was more superficial than I expected and a bit dated.

By Silvio G

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Mar 20, 2025

Old content, very few on AI applications

By Kevin B

•

May 7, 2025

no hands on work but informative

By Susan S

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Sep 19, 2025

Needs some updating for 2025

By Patrice A

•

Aug 16, 2025

This is good for someone that is new to business and not familiar with any systems. Otherwise the content appears to be dated.

By Ellinor G

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Oct 3, 2025

If this is the level of Wharton today maybe we need to reconsider a few things…. Extremely disappointing course, the intellectual rigor and the engaging teaching are nowhere to be seen here, all you get are long and boring PPTs and examples that take forever to get to the point. If you’ll fall asleep while listening to this I won’t blame you…

By Bill F

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Jun 19, 2025

Finance/Credit risk analysis had virtually nothing to do with AI ... AI was mentioned in passing at the end.