Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania
About the Course
Top reviews
VP
May 2, 2018
Very useful course. I had already read the whole book "Contagious" so it helped me a lot before actually starting this online course. The material is very intersting and filled with useful insights.
GM
Jul 30, 2016
This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.
1476 - 1500 of 1,681 Reviews for Viral Marketing and How to Craft Contagious Content
By Naysia Q L
ā¢Apr 24, 2020
I think that exceeded my expectations by taking the course, and I am very happy for this. I have put in practice all the teory. I am gratefull. Thank you.
By Abhilash C
ā¢May 21, 2020
Useful course to understand viral marketing in a simple and effective way. Loved the analogies, examples given for every concepts. Professor is awesome
By Harini R
ā¢Jul 1, 2017
Jonah Berger
you have done a fab job!!
very interesting course to a newbie like me.
like the out of box thinking examples quoted throughout the course
By Evelyn A
ā¢Jul 23, 2023
Extremely good information, professor explained everything in a way that was easy to understand. I just wish that some work materials was included.
By Angelique I
ā¢Jun 27, 2023
First two weeks were packed with great, actionable information. The second two weeks were good information but difficult to draw actionable steps.
By Bart J H
ā¢Sep 23, 2017
Brief course (1-1.5 hours a week) with good points for practical application. Sometimes a bit theoretical without apparent practical application.
By Sarah D
ā¢Dec 21, 2021
Everything was great and I learned a lot, but I would strongly suggest removing the "obese/fat" statistic in module 3. It was pretty offensive
By Gerald W
ā¢Oct 15, 2017
This course was an excellent introduction to the topic. A next level in which the concepts are addressed at a deeper level would be helpful.
By Anni V
ā¢Jan 30, 2017
Good info, easy quizzes, fun examples, quite common sense, but good to brush up on the theories/concepts behind the different strategies.
By Vidushi G
ā¢Aug 17, 2017
i really liked the way professor expressed the content.inspite of being abslututely new to this field icould understand it really well.
By Yahya M M
ā¢Mar 24, 2020
Valuable information and great to refresh a lot of things. However, still very basic and more of an introduction than digging deeper.
By Nicole H
ā¢Nov 13, 2018
Great general overview of the subject. I've been able to inject some of the principles to my business approach to marketing already.
By Mohammad S
ā¢May 3, 2018
It is a good course and the lectures given by professor jonah berger are informative.I am NOW eager to read his book, Contagious...
By Feifei T
ā¢Apr 13, 2017
it gave me some new information on Marketing that i didnt know before, and it was easy to understand and approach for new learners.
By Brendan B
ā¢Dec 24, 2020
Wish there was more assignments that made you apply the knowledge taught through videos instead of purely relying on quizzes.
By Thomas B
ā¢Feb 1, 2017
The content is easy to understand but maybe too light. The professor is great and have a nice voice. It's easy to understand.
By Iryna M
ā¢Jan 17, 2018
Great course, very engaging. Wish there was more homework, or other hands on exercises to really lock in the new knowledge.
By Theo G
ā¢Sep 6, 2020
Great great course! Chocked full of very useful information. Awesome instructor. Never a dull moment.
doesn't bore at all.
By Teresa R
ā¢Jul 12, 2019
Loved it, wish there was more information, and more in depth. Like a how to step by step so it can be applied to everyone.
By Arushi A
ā¢May 14, 2021
Loved the use of practical examples and principles (Succes and Simple) to describe the science behind contagious content
By Mohamed I M
ā¢Oct 25, 2021
The professor is faster in talking than anyone I've met here before, but the course was amazing , thanks for you all
By Daniel L
ā¢Jul 20, 2020
Insightful, easy to digest content that is helpful in rethinking how one might approach storytelling and marketing.
By Floyd B
ā¢Dec 21, 2016
Simple to understand and implement concept, explained very well by the professor. Should have more group exercises.
By Venkat P
ā¢Nov 28, 2016
Extremely well presented, fleshes the challenges of viral marketing and adds to your social media marketing skills.
By Christopher L
ā¢Jan 4, 2016
Light, breezy course with a conversational tone. Easy to get through, easy to understand, and enjoyable to learn.