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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,341 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

SL

Jan 3, 2023

A very inspiring and engaging course, love it! Highly recommend to everyone who wants to get an overview of how to build a strong brand. The examples discussed are very interesting and helpful!

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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2001 - 2025 of 2,538 Reviews for Introduction to Marketing

By Miguel S

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Oct 1, 2024

5stars

By Senthil K S

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Jul 30, 2024

Worthy

By Katherine M

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Oct 14, 2023

GENIAL

By Chenxiao W

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Jan 19, 2022

great!

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Jan 13, 2021

Great!

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Dec 5, 2020

Great!

By Mahadev A

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Jul 4, 2020

THANKS

By See K H

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Nov 13, 2019

Great!

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Oct 26, 2019

Great!

By Santhosh K M R

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Jul 30, 2019

Good C

By Carlos H P A

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Jan 9, 2019

Great!

By sameh a

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May 29, 2017

thanks

By Peter T (

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Dec 5, 2016

great.

By Neng W

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May 24, 2016

Great!

By Tingjiao Z

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Jan 14, 2016

终于注册上啦

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Aug 18, 2025

great

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Aug 17, 2025

Gerat

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Mar 3, 2025

Great

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Oct 15, 2023

GREAT

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Mar 2, 2023

NJNNJ

By pedro b

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May 17, 2022

great

By Abdulrahman A A A

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May 13, 2022

Good.

By GUNTY N B H

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Feb 17, 2022

super

By Deleted A

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Jan 12, 2022

malak