What does a real estate agent do?

A real estate agent is a licensed professional who facilitates the buying, selling, or renting of property, including residential homes, commercial properties, land, and other real estate assets. Agents act as intermediaries between buyers and sellers during real estate transactions.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.

Keller Williams Real Estate Agent Professional Certificate

This is your path to a career in real estate. Unlock your real estate potential by learning how to apply the models, tools, and systems used by top industry professionals to build a business worth owning.

Instructors: Julia Lashay

Included with Coursera Plus

Learn more

5 course series

Earn a career credential that demonstrates your expertise

4.8

(175 reviews)

Beginner level

Recommended experience

3 months at 10 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

5 course series

Earn a career credential that demonstrates your expertise

4.8

(175 reviews)

Beginner level

Recommended experience

3 months at 10 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

What you'll learn

Explore the essential principles of real estate necessary for a successful career, including how to obtain a real estate license.
Learn the fundamental sales and business growth strategies to build a real estate business.
Understand the role of a real estate agent when working with buyers and sellers, from lead generation to closing the transaction.
Analyze, interpret, and reframe market data and effectively communicate its story to potential clients.

Overview

Daily, millions of real estate agents around the world run their own businesses on their own schedules. The Keller Williams Real Estate Agent Professional Certificate will equip you with the knowledge and skills to excel as a real estate agent, including generating leads, interpreting market data, managing client relationships, and much more.

As an agent, you become your own boss and can take control of your day-to-day as well as the trajectory of your entire career. This program will provide you the knowledge of the career paths a person can choose after obtaining a real estate license. You’ll learn from industry leaders on best practices and apply your learning through real-world applications. If you are looking to own your own business, enjoy a fast-paced work environment, and are passionate about building relationships with people, then this program is right for you.

By the end of this program, you’ll be able to explain how real estate agents:

Understand models, methods, rules, and laws related to the real estate industry
Consult clients on current market conditions and act as a fiduciary
Guide buyers and sellers throughout the sales process
Effectively negotiate for clients

This program is not the equivalent of pre-licensing education or a real estate license. Real Estate License requirements vary from state to state. To learn more about specific license requirements, please visit your state’s real estate commission website.

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English

96 practice exercises

Professional Certificate - 5 course series

In the program you will have a chance to apply the skills that you learn through a variety of learner-centric activities. In each course, you will:

Learn the foundational models and job skills used by high-performing real estate agents through instructional videos.
Hear real-world stories from current real estate agents detailing their experiences as real estate professionals.
Expand your knowledge through readings, practical applications, and scenarios
Build community by sharing ideas with other program participants using discussion prompts.
Show what you have learned through assessments, hands-on projects, and peer-reviewed activities.

Each learning opportunity allows you to build your knowledge and ignite your passion for beginning a career as a real estate professional.

The Principles of Real Estate

Course 124 hours4.8 (146 ratings)View course

What you'll learn

This course is the first in a series of five courses designed to equip you with the knowledge and skills for achieving a successful career in real estate. In the Principles of Real Estate course, you will discover the day-to-day tasks of a real estate agent and how those tasks translate into successfully closed real estate transactions. You will also learn how a real estate agent gets paid, finds homes to sell, and identifies prospective buyers. Additionally, you will learn the importance of establishing and maintaining relationships that can impact a real estate business.

By the end of this course, you'll be able to explain how real estate agents: 1. Define their job tasks and duties. 2. Receive payment for real estate services. 3. Identify and prioritize day-to-day tasks. 4. Analyze, interpret, and reframe market data and communicate its story to potential clients. 5. Generate leads through a variety of methods to grow their business. 6. Build, use and manage a database.

Skills you'll gain

Lead Generation, Real Estate, Market Analysis, Market Data, Compensation Management, Market Trend, Real Estate Sales, Sales Process, Client Services, Customer Relationship Building, Property and Real Estate, Prioritization, Sales Prospecting, Database Management, Calendar Management, and Goal Setting

Sales Fundamentals

Course 225 hours4.9 (28 ratings)View course

What you'll learn

In the Sales Fundamentals course, you will build on and apply the previously learned concepts of lead generation and database management to obtain a deeper understanding of how real estate agents work with leads and how agents convert leads to potential, current, and future business. You will also learn how agents create a lasting client experience that fosters long-term relationships and continuously feeds new leads into their business. Additionally, you will explore the opportunity to grow a business with the rental market.

By the end of this course, you'll be able to explain how real estate agents: 1. Generate leads through a variety of methods and convert those leads to appointments. 2. Manage leads in a database. 3. Construct a customer experience centered around business growth. 4. Compose brand standards that enhance the customer experience. 5. Grow a real estate business with a variety of different referral types. 6. Leverage the business opportunities of working with rental properties and leases.

Skills you'll gain

Lead Generation, Property Management, Real Estate, Value Propositions, Branding, Professional Networking, Sales Process, Relationship Building, Customer Relationship Management, Customer experience strategy (CX), Sales Management, Communication, and Social Media Content

Establish Clients for Life with Buyers

Course 324 hours4.7 (20 ratings)View course

What you'll learn

The Establish Clients for Life with Buyers course explores the comprehensive approach that real estate agents take when working with buyers. You will learn how to generate buyer leads, conduct property showings, and nurture client relationships beyond the transaction’s conclusion, and all the essential steps in between.

By the end of this course, you'll be able to explain how real estate agents: 1. Manage the entire buyer lifecycle, from lead to closed contract. 2. Find buyer leads and how they convert the leads to appointments. 3. Plan and conduct buyer consultations that end with signed buyer representation agreements. 4. Show homes to buyers. 5. Prepare offers, negotiate offers, and get offers accepted. 6. Manage the post-closing process.

Skills you'll gain

Real Estate Transactions, Customer Relationship Building, Needs Assessment, Real Estate Sales, Lead Generation, Sales Presentation, Contract Negotiation, Selling Techniques, Customer Acquisition Management, Property and Real Estate, Negotiation, Sales Process, Sales Prospecting, Contract Management, Customer experience improvement, and Showrooms

Establish Clients for Life with Sellers

Course 426 hours4.4 (15 ratings)View course

What you'll learn

In the Establish Clients for Life with Sellers course, you will gain insight into a real estate agent’s comprehensive approach to working with sellers. This includes generating seller leads, mastering the art of conducting a listing consultation, navigating the listing selling process, and nurturing client relationships beyond the transaction’s conclusion.

By the end of this course, you'll be able to explain how real estate agents: 1. Execute the process of listing and selling a home. 2. Find seller leads and convert the leads to appointments. 3. Conduct listing consultations that end with a signed listing agreement. 4. Market homes to get them sold. 5. Make, receive, present, and negotiate offers for listings. 6. Manage the post-closing process.

Skills you'll gain

Customer Relationship Building, Client Services, Negotiation, Marketing, Real Estate Sales, Lead Generation, Closing (Sales), Sales Prospecting, Prospecting and Qualification, Sales Presentation, Consultative Selling, and Contract Management

Manage a Real Estate Business

Course 523 hours4.7 (18 ratings)View course

What you'll learn

The Manage a Real Estate Business course teaches you relevant real estate laws and their potential impact on your licensed real estate agent business. Throughout this course, you will acquire the skills needed to establish a strong foundation for a financially sound business, including the development of best practices. Additionally, you will dig into effective organizational and administrative strategies essential for business ownership. Lastly, this course will encourage you to reflect on your individual journey in real estate, aligning your personal goals with the various career options available in the field.

Skills you'll gain

Goal Setting, Financial Planning, Compliance Management, Real Estate, Business Planning, Administrative Support, Vendor Relationship Management, Law, Regulation, and Compliance, Business Management, Organizational Skills, Professional Networking, Real Estate Transactions, Office Management, and Business Economics

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Julia Lashay

Keller Williams

5 Courses45,162 learners

Jay Papasan

Keller Williams

1 Course42,485 learners

Dennis Russell

Keller Williams

1 Course5,208 learners

Jen Davis

Keller Williams

1 Course2,247 learners

Offered by

Keller Williams

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Frequently asked questions

This five-course Professional Certification from Keller Williams Realty is for, but is not limited to:

Individuals new to the residential real estate industry,
Real estate professionals looking to level up their skill set,
Individuals looking to learn how to supplement their income with an additional income stream, or
Individuals interested in switching careers into real estate.

Education requirements vary by state. Some states require a high school diploma or GED to get a license while others only require pre-licensure. To learn more about specific license requirements, please visit your state’s real estate commission website.

To transact real estate, you must be licensed. This course is not equivalent to pre-license or licensure. To get licensed in the United States you will need to complete all requirements set by your state’s real estate commission. This usually includes

An age requirement, usually 18 years of age or older
Prelicensing education
Real Estate exam
License application

Keller Williams was founded in 1983 by Gary Keller and is headquartered in Austin Texas. Keller Williams is the world’s largest real estate franchise by agent count, and has more than 1,100 offices and 180,000 associates. The company has cultivated an agent-centric, education-based, technology-driven culture that rewards associates as stakeholders. For more information, visit https://headquarters.kw.com

Depending on your goals you might choose to pursue getting your real estate license.

When you have completed the professional certificate you can choose to pursue getting your real estate license. Each state has its own requirements for getting a license and Keller Williams offers KSCORE, Keller Successful Career Opportunities in Real Estate.

Keller Successful Career Opportunities in Real Estate (KSCORE) is 100% digital and entirely free to students. In an industry first, Keller Williams is offering access to the state-approved education courses provided by Kaplan Real Estate Education and assisting aspiring agents on a direct path to licensure and profitability. KSCORE makes pre-licensure more accessible than ever by providing a clear, self-paced path to obtaining a real estate license.

KSCORE also offers a robust library of online state-approved continuing education courses, provided by Kaplan Real Estate Education, for currently licensed agents and brokers. Learn more at https://kscore.kw.com/

Keller Williams offers a digital pre-licensing curriculum geared toward placing aspiring agents on a direct path to licensure and profitability through KSCORE.

You will gain access to enroll in KSCORE, Keller Successful Career Opportunities in Real Estate, state-approved education courses provided by Kaplan Real Estate Education.

Keller Successful Career Opportunities in Real Estate (KSCORE) was created in 2021 for aspiring real estate students to bridge the gap and provide equitable opportunities for all. By removing this initial barrier to entry, KSCORE helps ensure aspiring agents of all backgrounds have the opportunity to enter a life-changing career in real estate.

KSCORE is 100% digital and free to students and makes pre-licensure more accessible than ever by providing a clear, self-paced path to obtaining a real estate license.

Your enrollment in KSCORE does not require a commitment to Keller Williams. Our goal is to remove the financial barrier to entry into the real estate field and make a career in real estate more achievable than ever before.

Learn more at https://kscore.kw.com/

Keller Williams Real Estate Agent Professional Certificate

What you'll learn

Overview

Skills you'll gain

What’s included