¿Sueles escuchar la palabra "marketing " a diario, pero no estás seguro de lo que realmente significa o por qué una empresa lo necesita?, ¿Sabes que el marketing es importante para tu empresa, producto o servicio, pero no estás seguro de por dónde empezar?
Estrategia de marketing Specialization
Estrategia de marketing Specialization
Desarrollar su estrategia de marketing. Los fundamentos de la investigación de mercado, el posicionamiento, el marketing mix y las campañas.
Instructors: Ramon Diaz-Bernardo
Included with 
Get in-depth knowledge of a subject
(478 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(478 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Value Propositions
- Marketing Psychology
- Product Marketing
- Market Analysis
- Strategic Marketing
- Marketing Effectiveness
- Survey Creation
- Marketing Strategies
- Product Management
- Marketing Planning
- Market Data
- Data Analysis
- Data Collection
- Product Lifecycle Management
- Business Planning
- Consumer Behaviour
- Marketing
- Market Research
- Marketing Communications
- Product Strategy
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
16 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from IE Business School
Specialization - 5 course series
What you'll learn
Skills you'll gain
Market Research, Consumer Behaviour, Survey Creation, Experimentation, Research Design, B2B Sales, Marketing, Market Data, Decision Making, Marketing Psychology, Data Analysis, Data Collection, Target Market, and Marketing Strategies
What you'll learn
Skills you'll gain
Value Propositions, Marketing Strategy and Techniques, Market Analysis, Target Market, Brand Strategy, Competitive Analysis, Product Marketing, Marketing Planning, Marketing, Strategic Marketing, and Consumer Behaviour
What you'll learn
Skills you'll gain
Product Lifecycle Management, Product Strategy, Marketing Communications, Marketing Channel, Promotional Strategies, Marketing Planning, Integrated Marketing Communications, Price Negotiation, Product Management, Media Planning, Advertising, Sales Strategy, Marketing, and Strategic Marketing
What you'll learn
Skills you'll gain
Market Analysis, Marketing Strategies, Marketing Planning, Customer Acquisition Management, Brand Strategy, Marketing Effectiveness, Smart Goals, Business Metrics, Business Planning, Key Performance Indicators (KPIs), Marketing Communications, Analysis, Customer Retention, Customer Analysis, Product Strategy, Competitive Analysis, Marketing Management, Marketing Budgets, Business Strategies, and Brand Awareness
What you'll learn
Skills you'll gain
Marketing Strategy and Techniques, Target Audience, Plan Execution, Marketing Management, Consumer Behaviour, Market Analysis, Strategic Marketing, Hotels and Accommodations, Case Studies, Product Marketing, Marketing Effectiveness, Marketing Planning, Market Research, and Marketing Communications
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
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Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,