Este Programa Especializado proporciona una introducción holística al marketing en medios sociales. Aprenderás a desarrollar, gestionar y optimizar interesantes campañas en medios sociales, y evaluarás las fuerzas y debilidades de plataformas populares de medios sociales, incluyendo Facebook, Twitter, LinkedIn, Google Plus, e Instagram, en el contexto de aplicaciones específicas de casos de estudio. En el Proyecto Final elaborarás una estrategia anual de marketing de medios sociales para una compañía de tecnología de centros de datos.
Marketing con Redes Sociales Specialization
Marketing con Redes Sociales Specialization
Conviértete en un Experto en Medios Sociales. Desarrolla una aproximación holística al marketing en medios sociales
Instructors: María de los Angeles Ramos Solano
Included with 
Get in-depth knowledge of a subject
(2,523 reviews)
Intermediate level
Some related experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(2,523 reviews)
Intermediate level
Some related experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Smart Goals
- Goal Setting
- Client Services
- Marketing Strategies
- Social Media Strategy
- Social Media Marketing
- Plan Execution
- Social Media
- Performance Measurement
- Social Media Management
- Campaign Management
- Content Strategy
- Marketing
- Key Performance Indicators (KPIs)
- Content Marketing
- Active Listening
- Social Network Analysis
- Social Media Campaigns
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
50 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Tecnológico de Monterrey
Specialization - 5 course series
What you'll learn
Skills you'll gain
Social Network Analysis, Customer Engagement, Social Media, Social Media Strategy, Digital Media Strategy, Social Media Marketing, Marketing, Content Performance Analysis, and Global Marketing
What you'll learn
Skills you'll gain
Social Media, Social Media Strategy, Digital Communications, Cross-Channel Marketing, Digital Media Strategy, LinkedIn, Customer Engagement, Business Strategies, Social Network Analysis, Professional Networking, and Facebook
What you'll learn
Skills you'll gain
Content Marketing, Social Media Strategy, Content Strategy, Customer Engagement, Marketing, Goal Setting, Performance Measurement, Social Media Marketing, Campaign Management, Plan Execution, Social Media, Marketing Strategies, and Communication Strategies
What you'll learn
Skills you'll gain
Social Media Strategy, Social Media Marketing, Resource Management, Customer Engagement, Marketing, Active Listening, Social Media Management, Goal Setting, Content Strategy, Marketing Strategies, Key Performance Indicators (KPIs), Performance Measurement, Social Media, and Social Media Campaigns
What you'll learn
Skills you'll gain
Social Media Strategy, B2B Sales, Media Planning, Smart Goals, Client Services, Calendar Management, Social Media Campaigns, Performance Measurement, Content Creation, Key Performance Indicators (KPIs), Marketing Strategies, Active Listening, Target Audience, and Social Media Marketing
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
El tiempo para completarla varía dependiendo de tu planificación, pero la mayoría de los estudiantes completan el Programa Especializado en 5 meses.
Cada curso del programa se ofrece mensualmente.
Debes tener algún conocimiento general sobre estrategias de comunicación digital. Este Programa Especializado está diseñada principalmente para profesionales de nivel estratégico y para desarrolladores de marketing digital, pero el material se puede aplicar a cualquiera que esté interesado en mejorar sus conocimientos sobre las estrategias de comunicación en medios sociales.
More questions
Financial aid available,