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Product Strategy in the age of GenAI Specialization
Coursera Instructor Network

Product Strategy in the age of GenAI Specialization

GenAI Product Strategy. Strategic Insights for Market Impact

Phil Gold
Starweaver
Vanesa Robles

Instructors: Phil Gold

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a Certificate
With paid plans
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a Certificate
With paid plans

What you'll learn

  • Utilize GenAI tools to enhance product prototyping and insights.

  • Develop strategic product lifecycle management and planning.

  • Drive business innovation through collaborative leadership and AI integration.

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Taught in English
Recently updated!

August 2025

19 practice exercises

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Specialization - 10 course series

What you'll learn

  • Create a compelling Vision and Objectives for your product

  • Analyze your product’s environment to fuel your product strategy

  • Identify, define and prioritize your product’s strategic options

Skills you'll gain

Customer Insights, Product Strategy, Goal Setting, Strategic Prioritization, Product Roadmaps, Regulatory Compliance, Market Analysis, Team Motivation, Strategic Thinking, Strategic Decision-Making, Competitive Analysis, Product Management, Market Dynamics, and Business Strategy

What you'll learn

  • Describe the product lifecycle stages and strategic actions at each phase.

  • Interpret market data to derive actionable insights for product strategy.

  • Apply principles of collaborative leadership to foster innovation and execution.

  • Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.

Skills you'll gain

Product Strategy, Market Analysis, Data-Driven Decision-Making, Team Building, Market Data, Cross-Functional Collaboration, Communication, Market Research, Organizational Leadership, Case Studies, Product Lifecycle Management, Strategic Thinking, Product Management, Product Marketing, and Innovation

What you'll learn

  • Identify the principles of PLM.

  • Apply the steps for effective PLM implementation.

  • Identify ways to overcome PLM challenges.

  • Apply the integration of PLM with business strategy.

Skills you'll gain

Product Lifecycle Management, Project Implementation, Competitive Analysis, Business Process, Strategic Planning, Product Management, Innovation, Product Planning, Business Strategy, AI Product Strategy, Technology Strategies, Product Improvement, and Product Strategy

What you'll learn

  • Develop a Go-to-Market Strategy and analyze the customer journey.

  • Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.

  • Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.

Skills you'll gain

Product Flow Diagram, Go To Market Strategy, Continuous Improvement Process, Process Flow Diagrams, Customer experience strategy (CX), Product Improvement, User Research, Product Development, Product Roadmaps, Product Design, Analysis, User Feedback, and New Product Development

What you'll learn

  • Utilize Generative AI tools for creating prototyping outlines.

  • Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.

  • Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.

Skills you'll gain

ChatGPT, Wireframing, Canva (Software), Generative AI, Prompt Engineering, Creativity, Mockups, Design Software, User Experience Design, Prototyping, Artificial Intelligence, and Automation
GenAI for Customer Insights

GenAI for Customer Insights

Course 63 hours

What you'll learn

  • Describe the role of Generative AI in transforming customer insights.

  • Use Gen AI to collect and analyze customer feedback.

  • Explain how AI can segment customers and predict trends based on behavior.

  • Apply AI-driven insights to improve customer experience and business strategies.

Skills you'll gain

Customer Insights, Generative AI, Predictive Analytics, Customer experience strategy (CX), Business Intelligence, Trend Analysis, Strategic Thinking, Data-Driven Decision-Making, Customer Engagement, Customer Data Management, User Feedback, AI Personalization, and Data Analysis

What you'll learn

  • Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.

  • Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.

  • Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.

  • Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.

Skills you'll gain

Ideation, Design Thinking, Empathy, Overcoming Obstacles, Needs Assessment, Human Centered Design, Process Design, Creativity, Adaptability, Creative Problem-Solving, Business Process, Business Solutions, User Feedback, Innovation, User Research, and Business Transformation

What you'll learn

  • Analyze the importance and levels of business innovation.

  • Apply a model to generate opportunities for business improvements.

  • Implement prototypes strategically while managing resources and embracing failure.

Skills you'll gain

Innovation, Brainstorming, Market Opportunities, Business Strategies, Business Research, Design Thinking, New Product Development, Ideation, Business Priorities, Entrepreneurship, Business Strategy, Business Process, Product Development, Resource Management, New Business Development, Customer experience improvement, Business Modeling, Critical Thinking, Prioritization, and Strategic Thinking
GenAI for Product R&D Teams

GenAI for Product R&D Teams

Course 93 hours

What you'll learn

  • Understand the basics of GenAI and its transformative impact on the product R&D team.

  • Apply Identify key GenAI tools and techniques applicable to product development processes.

  • Explore innovative strategies for integrating GenAI into the R&D lifecycle.

Skills you'll gain

Generative AI, Product Development, Ideation, Cross-Functional Collaboration, AI Product Strategy, Project Management, New Product Development, Brainstorming, Ethical Standards And Conduct, Process Development, Responsible AI, and Innovation
GenAI for Product Managers

GenAI for Product Managers

Course 102 hours

What you'll learn

  • Identify the capabilities of GenAI for basic role-specific Product Manager functions.

  • Experiment with GenAI to determine how it can streamline your work as a Product Manager.

  • Deploy strategies to integrate GenAI into product management with human oversight and accountability.

Skills you'll gain

Generative AI, Product Automation, Responsible AI, Brainstorming, Market Analysis, Product Lifecycle Management, Agile Product Development, Ideation, Business Ethics, AI Product Strategy, Product Development, AI Personalization, Prototyping, and Product Management

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Instructors

Phil Gold
Coursera Instructor Network
9 Courses19,889 learners
Starweaver
Coursera Instructor Network
448 Courses843,680 learners
Vanesa Robles
3 Courses14,797 learners

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