Who is this program for?

Anyone interested in jumpstarting their career in sales - whether you’re changing careers and looking for an entry-level role, or want to hone your skills in your current role as a sales representative.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

What is customer relationship management?

Customer relationship management, or CRM, is all about managing your relationships with customers in an effort to streamline sales, marketing efforts, customer service, and more. HubSpot provides CRM software for you to use and you learn more about CRM in these courses.

Are the HubSpot exams free?

Yes! You can take the exams and receive the certifications for free when you pass the exam. All that’s required is the creation of an (also free!) HubSpot Academy account.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Strategic Customer Relationship Management & Sales Technique Specialization

Strategic Customer Relationship Management & Sales Technique Specialization

Leading People and Teams Specialization. Launch your career in inbound sales. Go from beginner to job ready in about (time frame) and earn a Specialization certification from HubSpot. No experience needed to get started.

Instructors: Rachel Sheldon

Included with Coursera Plus

Learn more

5 course series

Get in-depth knowledge of a subject

3.3

(11 reviews)

Beginner level

Recommended experience

3 months to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 course series

Get in-depth knowledge of a subject

3.3

(11 reviews)

Beginner level

Recommended experience

3 months to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Develop a marketing-driven sales enablement strategy
Generate and manage leads with the HubSpot CRM and Sales Hub tools
Organize, visualize, and report on sales data with HubSpot’s CRM

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

99 practice exercises

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from HubSpot Academy

Specialization - 5 course series

In this specialization, you will learn essential leadership skills, including how to inspire and motivate individuals, manage talent, influence without authority, and lead teams. In this specialization, you will not only learn from Michigan faculty. You will also learn directly from exceptional leaders including Jeff Brodsky, Global Head of HR for Morgan Stanley, and John Beilein, previous Head Coach of the University of Michigan Men’s Basketball Team. We will share with you our research on how to lead people and teams effectively, and work with you to apply these insights to your own teams and leadership. In every course, you will have an opportunity to apply new leadership skills by working through a series of practical leadership assignments. In addition, the capstone will enable you to work on live leadership challenges.

Applied Learning Project

Prepare for a career in Inbound Sales

Receive professional-level training from HubSpot Academy
Demonstrate your proficiency in portfolio-ready projects
Earn an employer recognised certificate from HubSpot Academy
Qualify for in-demand job titles: Sales Representative, Inbound Sales Representative, Sales Enablement Associate

Sales Enablement

Course 127 hours

What you'll learn

How to manage for sales enablement through alignment of the sales and marketing teams
Strategies for making connections with your buyers
How to enable continued customer success, even after the sale

Skills you'll gain

Service Level Agreement, Content Creation, Content Marketing, Sales Process, Target Audience, Sales Training, Customer Success Management, Sales, Sales Strategy, Content Strategy, Sales Enablement, Customer Engagement, and Lead Generation

Inbound Sales

Course 220 hours

What you'll learn

How to develop an inbound sales strategy that uses social selling
How to identify and connect with inbound leads using an outreach sequence
How to create a personalized sales presentation that answers your prospects’ questions and motivates them to move forward with buying

Skills you'll gain

Sales Strategy, Prospecting and Qualification, Sales Process, Persona Development, Email Automation, Customer Engagement, Target Audience, Sales Pipelines, Sales, Prioritization, Customer Analysis, Lead Generation, and Sales Presentations

Lead Management with HubSpot

Course 321 hours

What you'll learn

How to create an effective lead management strategy and workflow
Lead segmentation, qualification, and nurturing within HubSpot
How to track lead managemetn results and report them in a dashboard

Skills you'll gain

Lead Generation, Key Performance Indicators (KPIs), HubSpot CRM, Service Level Agreement, Prioritization, Email Marketing, Sales Pipelines, Workflow Management, Performance Reporting, Sales Management, Sales Process, Marketing Automation, Customer Relationship Management (CRM) Software, Dashboard, and Process Mapping

Sales Reporting with HubSpot

Course 417 hours

What you'll learn

How to audit, clean, and organize your data with HubSpot’s CRM platform
Identify and analyze key metrics for sales effectiveness and customer service success according to your business goals
How to create custom reports on the HubSpot dashboard with compelling data visualizations

Skills you'll gain

Dashboard, HubSpot CRM, Data-Driven Decision-Making, Data Visualization, Key Performance Indicators (KPIs), Performance Reporting, Goal Setting, Sales Enablement, Performance Metric, Sales Pipelines, Business Metrics, Customer Success Management, Sales, Business Reporting, Customer Data Management, Customer Service, Customer Relationship Management (CRM) Software, and Forecasting

Managing for Frictionless Sales

Course 516 hours

What you'll learn

How to create an effective and efficient sales process
How to develop a sales team hiring strategy
How to implement an effective sales team onboarding program

Skills you'll gain

Sales Process, Employee Coaching, Sales Strategy, Employee Onboarding, Sales Training, Goal Setting, Target Market, Recruitment, Process Development, Customer Insights, Sales Management, and Sales Enablement

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Rachel Sheldon

HubSpot Academy

8 Courses4,479 learners

Tiphaine Amblard

HubSpot Academy

8 Courses10,868 learners

Offered by

HubSpot Academy

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Frequently asked questions

5 months at 5- 6 hours per week.

This specialisation does not require any background knowledge or experience to get started. Wherever you are in your sales career, the content in these courses will help improve your skills and deepen your understanding.

No, you do not need to take the courses in a specific order, but we recommend you follow this sequence if you choose to take all of them:

Course 1 - Sales Enablement

Course 2 - Inbound Sales

Course 3 - Lead Management with HubSpot

Course 4 - Sales Reporting with HubSpot

Course 5 - Managing for Frictionless Sales

No. Whether you take the exams or not is up to you! The first two courses in the program, Sales Enablement and Inbound Sales, include links to take the free, optional certification exams on the HubSpot platform. The only requirement for these exams is the creation of a free HubSpot Academy account, and the course material includes instructions on how to do so.

While it is not required to complete the course to take the certification exams in the first two courses, we recommend that you do! Everything you learn in the corresponding course will prepare you for the exam. However, the HubSpot exams are a separate entity and their exams can be taken at any time with a HubSpot Academy account.

Strategic Customer Relationship Management & Sales Technique Specialization

What you'll learn

Skills you'll gain

Tools you'll learn

Details to know

See how employees at top companies are mastering in-demand skills

Advance your subject-matter expertise