What are the best marketing courses online?

Browse the marketing courses below—popular starting points on Coursera. Foundations of Digital Marketing and E-commerce: Google Google Digital Marketing & E-commerce: Google Introduction to Marketing: University of Pennsylvania The Strategy of Content Marketing: University of California, Davis Marketing Strategy: Illinois Tech Viral Marketing and How to Craft Contagious Content: University of Pennsylvania Attract and Engage Customers with Digital Marketing: Google Marketing Analytics Foundation: Meta

What skills can I learn in marketing courses on Coursera?

Marketing courses on Coursera are designed to equip you with a wide array of skills critical to navigating the dynamic marketing landscape: Core concepts in digital marketing , including SEO , social media , and content marketing Strategic tools and frameworks for marketing analysis and decision-making Techniques for crafting compelling branding strategies Insights into consumer behavior and market research methodologies Practical applications of marketing automation and customer relationship management (CRM) tools Skills to evaluate and utilize emerging marketing technologies Ethical and sustainable marketing practices

Do I need prior experience in marketing to start these courses?

Marketing courses on Coursera can accommodate learners at all levels, so no prior experience is necessary: Beginners can start with introductory courses that provide a solid foundation in basic marketing principles. Intermediate learners can focus on specific marketing channels or techniques. Advanced professionals might cover courses that explore complex marketing strategies, analytics, and leadership in marketing.

What marketing certifications and credentials are available?

Coursera collaborates with esteemed organizations and universities to offer a range of marketing certifications and credentials: Professional certificates in areas such as digital marketing and marketing analytics. Course-specific certificates that focus on specialized topics within marketing. Certifications in partnership with well-known academic and industry leaders.

What career opportunities are available with skills in marketing?

Skills acquired from Coursera’s marketing courses can lead to diverse and exciting career opportunities: Marketing Coordinator or Manager, driving the strategy and execution of marketing campaigns Content Strategist, developing engaging content aligned with business goals SEO Specialist, optimizing web content to increase traffic and engagement Digital Marketing Analyst, using data to refine marketing strategies Brand Manager, stewarding a brand to maintain and grow its presence in the market

Top Marketing Courses - Learn Marketing Online

Find the best Marketing course for your goals

Status: Free Trial
Google
Foundations of Digital Marketing and E-commerce
Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting
4.8
Rating, 4.8 out of 5 stars
30K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Pennsylvania
Introduction to Marketing
Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Marketing Effectiveness, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Consumer Behaviour
4.8
Rating, 4.8 out of 5 stars
13K reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
Status: AI skills
Google
Google Digital Marketing & E-commerce
Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
45K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Illinois Tech
Marketing Strategy
Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
109 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Status: AI skills
Meta
Meta Social Media Marketing
Skills you'll gain: Paid media, Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Marketing Budgets, Smart Goals, Social Media Strategy, Social Media Campaigns, Instagram, Campaign Management, Marketing Effectiveness, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Advertising, Digital Marketing, Brand Management
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
22K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Google
Attract and Engage Customers with Digital Marketing
Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
4.8
Rating, 4.8 out of 5 stars
7.5K reviews
Beginner · Course · 1 - 4 Weeks

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Change my career

Grow in my current role

Explore topics outside of work

Status: Free Trial
University of London
Business and Marketing Strategies
Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business Management, Sustainable Business
4.5
Rating, 4.5 out of 5 stars
443 reviews
Beginner · Specialization · 3 - 6 Months
Coursera Instructor Network
Brand Marketing and SEO Tools using Wix
Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development
4.6
Rating, 4.6 out of 5 stars
374 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Illinois Urbana-Champaign
Digital Marketing
Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Data Visualization Software, Digital Media Strategy, Campaign Management, Business Analytics, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization
4.7
Rating, 4.7 out of 5 stars
23K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
IE Business School
Marketing Strategy
Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Case Studies, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Product Strategy
4.5
Rating, 4.5 out of 5 stars
6.2K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Meta
Marketing Analytics Foundation
Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Data-Driven Decision-Making, Advertising
4.8
Rating, 4.8 out of 5 stars
2.3K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Google
Assess for Success: Marketing Analytics and Measurement
Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
4.6
Rating, 4.6 out of 5 stars
2.2K reviews
Beginner · Course · 1 - 4 Weeks