Global Marketing

Global Marketing is the process of strategizing, executing, and managing marketing actions across different countries with a unified goal, taking into account diverse cultures, practices, and regulations. Coursera's Global Marketing skill catalogue helps you understand how to effectively penetrate international markets and handle marketing operations globally. You'll learn about market research, segmentation, positioning, and targeting in an international context, the nuances of product, pricing, distribution, and promotion strategies in various global markets. Additionally, you'll understand how to navigate and adapt to cultural differences, international laws, and global economic relations. This skill set is crucial for marketing professionals, business strategists, entrepreneurs, or anyone looking to make a global impact with their brand or product.
20credentials
4online degrees
97courses

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Explore the Global Marketing Course Catalog

  • Status: Free Trial

    Skills you'll gain: International Finance, Economics, International Relations, Economic Development, Global Marketing, Financial Trading, Socioeconomics, World History, Supply And Demand, Political Sciences, Trend Analysis, Risk Analysis

  • Status: Free Trial

    Skills you'll gain: Intercultural Competence, Cultural Diversity, Cultural Sensitivity, Business Ethics, Cognitive flexibility, Diversity Awareness, Diversity and Inclusion, Workplace inclusivity, Cross-Functional Team Leadership, Professionalism, Organizational Leadership, Global Marketing, Business Leadership, Collaboration, Culture, International Relations, Systems Thinking, Economics

  • Status: Preview

    University of New Mexico

    Skills you'll gain: Social Sciences, International Relations, Political Sciences, Economic Development, Global Marketing, Socioeconomics, Cultural Diversity, World History, Business Economics, Economics, Business, Financial Market

  • Status: Preview

    University of Glasgow

    Skills you'll gain: Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, B2B Sales

  • Status: Free Trial

    The Hong Kong University of Science and Technology

    Skills you'll gain: Intellectual Property, E-Commerce, Global Marketing, Brand Management, Innovation, Strategic Partnership, Business Strategy, Price Negotiation, New Business Development, Corporate Strategy, Mergers & Acquisitions, Business Process, Digital Assets, Case Studies, Case Law, Commercial Laws, Legal Strategy, Legal Proceedings, Legal Risk, New Product Development

  • Status: Preview

    Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creativity, B2B Sales, Sales, Business Planning, Business Strategy, Business Development, Self-Awareness, Global Marketing, Human Resources, Fundraising and Crowdsourcing, Financial Analysis, Cash Management, Recruitment, Team Building

  • Status: Preview

    ESCP Business School

    Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Organizational Leadership, People Management, Business Communication, Leadership and Management, Negotiation, Leadership, Human Resources Management and Planning, Marketing

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Case Studies, Market Dynamics, Market Research, Behavioral Economics, Competitive Analysis, Analysis

  • Status: Free Trial

    Skills you'll gain: International Finance, Business Ethics, Global Marketing, Social Sciences, International Relations, Business, Political Sciences, Corporate Sustainability, Business Strategy, Cultural Diversity, Corporate Strategy, Economics

  • Status: Preview

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Case Studies, Global Marketing, Brand Strategy, Communication Strategies, Marketing Management, Business Modeling, Business Strategy, New Business Development, E-Commerce, Consumer Behaviour, Market Trend, Product Development

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Marketing Strategies, Branding, Global Marketing, Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Business Modeling, Strategic Partnership, Digital Marketing, E-Commerce, Event Planning, Augmented Reality, Business Analysis, Virtual Reality, Price Negotiation, Blockchain, Data Analysis, Artificial Intelligence

  • Status: Preview

    University of New Mexico

    Skills you'll gain: Global Marketing, International Finance, Intercultural Competence, Organizational Structure, Business, Small Business Accounting, Business Management, Market Analysis, Economics, Workforce Management, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics, Business Intelligence

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  • The Hong Kong University of Science and Technology