Kompetenzen, die Sie erwerben: Kampagnenmanagement, E-Mail-Marketing, Online-Werbung, Verbraucherverhalten, Marketing-Analytik, Marketing-Strategien, Kundenanalyse, Wichtige Leistungsindikatoren (KPIs), Digitales Marketing, Leistungsanalyse, Schlüsselwort-Recherche, Erhebung von Daten, Optimierung der Suchmaschine, Werbekampagnen, Web-Inhalt, Webanalyse und SEO

Kompetenzen, die Sie erwerben: AI-Personalisierung, Kanalübergreifendes Marketing, Marketing-Strategie und -Techniken, Content Marketing, Social-Media-Strategie, Kampagnenmanagement, Marketing Automation, Digitales Marketing, Suchmaschinen-Marketing, Benutzererlebnis, Social Media-Marketing, Soziale Netzwerke, Engagement fördern, Optimierung der Suchmaschine, Marketing Planung, Inhaltliche Strategie, Webanalyse und SEO, Strategie der Kundenerfahrung (CX), Markenmanagement, Software für das Kundenbeziehungsmanagement (CRM)

Kompetenzen, die Sie erwerben: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Digital Advertising, Search Engine Marketing, Marketing

Kompetenzen, die Sie erwerben: Amazon Web Services, AWS Identity and Access Management (IAM), Amazon S3, Machine Learning

Kompetenzen, die Sie erwerben: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Social Media, Innovation, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)

Kompetenzen, die Sie erwerben: Web Analytics and SEO, AI Personalization, Semantic Web, Algorithms, Query Languages, Network Analysis, Text Mining, Information Architecture, Performance Testing, Natural Language Processing, User Research, Data Structures, Graph Theory, UI/UX Research, Applied Machine Learning, Linear Algebra

Kompetenzen, die Sie erwerben: Web Content Accessibility Guidelines, Usability, Usability Testing, Web Design, Web Development Tools, Test Tools, Web Development, Customer Service

Kompetenzen, die Sie erwerben: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

Kompetenzen, die Sie erwerben: A/B-Tests, Datenanalyse, Qualitative Forschung, Erhebung von Daten, Umfrage erstellen, Bestimmung des Stichprobenumfangs, Methoden der Forschung, Webanalyse und SEO, Usability-Tests, Analytics, Stichproben (Statistik), Forschungsdesign, Webanalyse, Umfragen, Benutzerforschung

Kompetenzen, die Sie erwerben: Responsive Web Design, HTML and CSS, Cascading Style Sheets (CSS), Web Design, Web Design and Development, Mobile Development, Front-End Web Development, Hypertext Markup Language (HTML), Web Development, Application Deployment, User Interface (UI) Design, UI Components, Software Engineering

Kompetenzen, die Sie erwerben: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting

Kompetenzen, die Sie erwerben: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour