Spécialisation Generative AI for Digital Marketing

Not at this time.

The specialization is designed to provide you with the knowledge and hands-on experience to build job-ready expertise in generative AI-driven digital marketing.

You’ll be able to implement effective prompt engineering techniques to generate high-quality content for marketing.  

You'll optimize digital advertising with generative AI for audience segmentation and personalized campaigns across platforms.

Using generative AI tools, you can generate engaging social media posts, compelling ad copy, personalized email campaigns, and optimized SEO content.

Additionally, you will be able to leverage generative AI to improve e-commerce experience and optimize email marketing strategies. 

Generative AI revolutionizes digital marketing by automating content creation, optimizing ad copy, and delivering data-driven insights. It helps marketers scale personalized campaigns, boost audience engagement, and adapt strategies in real-time.

Generative AI-powered tools fuel creativity by generating unique content ideas, crafting multiple ad variations, and uncovering emerging trends. This allows marketers to focus on storytelling and brand strategy while AI handles content automation and testing.

To keep AI-generated content aligned with your brand voice, marketers should use clear brand guidelines, fine-tune AI prompts, and review outputs for tone and accuracy. Combining AI speed with human creativity ensures consistent, impactful messaging.

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.